Suchergebnisse

Today, social media is an inseparable part of individual's life. It is capable of transforming behavior, beliefs, skills, social insects and other things. Social media offers new skills and ways to participate in the world. This paper explores the psychological effects of social media on rural adolescents in Sri Muktsar Sahib and Mansa District of Punjab. The total sample size comprised of 120 respondents from all the eight villages were selected randomly. This paper shows that more than half (52.5%) of the respondents demanded expensive phones, tablets from their parents to playing video games. Most of the respondents (49.16%) used social media when nobody around them, ninety five percent of the respondents were used smart phone, Teenagers mostly use social media for entertainment.

Network security has become more important to personalcomputer users, organizations, and the military. With theadvent of the internet, security became a major concern andthe history of security allows a better understanding of theemergence of security technology. The internet structureitself allowed for many security threats to occur. Now days,Computer virus poses a considerable problem for the usersof Personal Computers. Here antivirus plays anessentialrole in protecting users .It provides a key line of defence bydetecting, blocking and removing viruses, spyware andmalware before it can do lasting damage. This paper tellsyou how an Anti –Virus detects the viruses and disinfect thefile. The main purpose of this paper is to tell how it worksand secure the system from different malwares, viruses andworms. It also tells the different types of Anti-Viruses arebeing used today and why.Keywords:Viruses, LAN, alert,interception, disinfection.

Tax is that part of an individual's total income which helps the government to increase their revenue. This amount is being utilized by the government for the purpose of development of the country such as for the purpose of construction of buildings, roads etc. But, it has been found that the country has to face various problems through tax evasion and avoidance. The aim of the study is to identify the reasons and effects of tax evasion and tax avoidance. This study has used the secondary data from the annual reports, from magazines etc. The findings of the study showed the amount of actual revenue collected by the government have had a huge difference than the revenue expected by the government. The reason behind this is tax evasion and avoidance. It has been conclude in this study that that these two affects the internal economy badly. The revenue of government gets decreased due to which government is not able to take positive measures for the benefits of the country. It has been recommended that if the amount of taxes will decrease, the problem can be reduced to a great extent.

The direct tax contributes as a major source to the total tax revenue of the government. The biggest component of the direct tax, as well as total tax revenue of the government, is the Corporate Tax as it contributes around 1/3rd of the gross tax revenue of the government. So, it is very important to study the concept of corporate tax, growth in corporate tax revenue, growth in corporate assessees known as tax base, and the corporate tax to gross domestic product (GDP) relationship. The present study throws light on the growth perspective of corporate tax revenue and growth of corporate assessees in India. The corporate tax buoyancy has also been discussed in the paper to know the responsiveness of corporate tax revenue in comparison to the (GDP) of the country. The study has covered the period of 18 years from 2001-02 to 2018. The data has been taken from economic survey reports and the official websites of Income Tax, and Comptroller and Auditor General of India. The analyses of collected data have been carried out by using percentage, simple growth rate and compound annual growth rate.

<em>A major aspect of promotional strategy adopted by the Pharma firms in India, has been, personal selling through medical representatives (MRs). However from last few years particularly after the introduction of product patent regime in 2005, market scenarios started changing drastically. To add to the trouble of Pharma marketers, in a development in July 2012 the Indian Pharma companies agreed in principle to enforce a code that will restrict them from offering gifts or other SOPS to doctors. This has resulted in changes in the level,intensity and parameters of competition. MRs who earlier acted as the backbone for the Indian Pharma sector ,are finding it very hard to compete, and to make every interaction with doctors, count. Today the Pharma companies that leverage technology solutions such as ERP, CRM, mobility solutions, only have the scope of survival in future. Pharmaceutical companies are gradually realizing that they can no longer afford to be only product or market focused. They have to focus now on relationship marketing or customer relationship management (CRM) in order to gain a complete understanding of their current and potential customers. By implementing CRM, not only the efficiency of sales and marketing efforts increase, but also customer's experience and loyalty towards the pharmaceutical company is enhanced. This research paper presents a review of some of the selected papers and analyzes the factors that influence the prescription behaviour of doctors and tries to evaluate the effects of CRM and personal selling strategies of Pharma companies on this prescription behaviour.</em>