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PurposeCambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the events having potential impact on tourism market development.Design/methodology/approachThe Delphi qualitative forecasting technique has been utilized in a variety of settings as a powerful market research tool. In this empirical study, the Delphi method is utilized to predict the future tourism and hospitality scenarios for Cambodia from 2005 through 2020, as well as their marketing policy implications at regional and national levels. A representative sample of diverse groups of Cambodia tourism and hospitality industry experts were pooled for data collection.FindingsThe study results indicate that experts predict more structural changes will be taking place in the tourism and hospitality industry. An interesting study finding is that most of the tourism and hospitality events will take place in the medium and long‐term horizon. It is predicted that there will not be much change in value orientations of Cambodians, except for significant change in high value of materialism and interactive learning and cultural exchanges.Practical implicationsThe research offers implications for tourism researchers, the Cambodian government tourism ministry, as well as tourism industry actors.Originality/valueThe paper offers greater insights into the working of qualitative forecasting in the development of tourism market planning in emerging markets.

Purpose
The purpose of this study is to explore Generation Z (Gen Z) consumers' sustainable consumption behaviors at a university campus by examining various antecedent and moderating influencers of their sustainable consumption behaviors.


Design/methodology/approach
A quantitative research methodology is used in this study. A structured questionnaire was administered (n = 279) to young college students (Gen Z consumers in the context of this study) enrolled at a large state university in the USA. The structural equation model was used to test the hypothesized relationships in the conceptualized model.


Findings
Study findings show that social responsibility (feelings, engagement and expectations) and external incentives (material and social) positively influence Gen Z consumers' sustainability interests, which in turn influences their sustainable consumption behaviors (actions). Collectivist cultural values did not appear to have any statistically significant effect on Gen Z consumers' sustainable consumption interests. Moreover, learned helplessness, perceived barriers and the awareness of the consequences of sustainability consumption actions did not have any significant moderating effect on Gen Z consumers' sustainable consumption behavior.


Research limitations/implications
The questionnaire was only sent to students majoring in business degrees, which may limit the generalizability of this study to broader Gen Z consumer populations. Expanding this study to include non-business students may be valuable as a next step. Replicating this study in different cultural environments of international countries could enhance the relationships identified in this study.


Practical implications
Consumer social responsibility education along with material and social incentives will encourage Gen Z consumers' participation in sustainable behaviors at college campuses.


Originality/value
This research provides valuable insights into understanding the importance of consumer social responsibility and external incentives in influencing Gen Z consumers' sustainable consumption intentions and behaviors. Accordingly, consumer social responsibility education and incentive programs need to be developed to encourage the participation of Gen Z consumers in sustainable consumption.

Purpose
The purpose of this paper is to assess the robustness of the three (Bowersox and Daugherty, 1987) dimensions (process, market and information strategies) of logistics strategy in a Chinese manufacturing environment. In addition, the impact of the three dimensions, coordination and customer service on the organizational competitiveness of Chinese manufacturers firms is explored.


Design/methodology/approach
The authors conducted an online survey hosted at Sojump.com and disseminated to members of a manufacturing trade association. A total of 513 completed responses were generated. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used to test the hypothesized relationships in the conceptual model.


Findings
The findings suggest that the three dimensions of the Bowersox and Daugherty (1987) were relevant to the Chinese manufacturing environment. The authors also found that the overall logistics strategy measured by the three dimensions as well as coordination and customer service effectiveness positively influenced Chinese manufacturing firms' competiveness.


Research limitations/implications
Further research into logistics and supply chain management may benefit from expanding the understanding to include antecedents and moderating factors (e.g. competition, market turbulence and differences in business environment) into the model. Future studies on cross-cultural logistics/supply chain management logistics may benefit from the application of strategy-structure-process (SSP) approaches similar to those discussed in this manuscript.


Practical implications
This study attempted to provide a robust conceptual framework to increase the understanding of the role of logistics/supply chain management strategy and provide insights to managers seeking to improve firm competitiveness. An essential implication of the conceptual model presented in this manuscript is the dynamics of logistics strategy as a competitive tool.


Social implications
The findings provide an understanding of how business and manufacturing are operating in various locations in China with opportunities for employment and socio-economic gain among the population of these geographic locations. Having employment can provide a better quality of life and assist the community in developing its opportunities for other groups.


Originality/value
As the current Chinese administration seeks to achieve its goal of generating higher value-added production through its "Made in China 2025" initiative, the results the authors represent are quite timely and insightful. Examining manufacturing firms' logistics strategies (i.e., OLS), coordination and customer service could provide state planners (SOEs) and/or privately owned Chinese manufacturers insights on how to move closer towards their aforementioned goal and achieve global competitiveness.

Purpose
– The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues.


Design/methodology/approach
– Questionnaire was used as an instrument to conduct a survey for the study. The questionnaire design was adapted from Rojas-Méndez et al. study. The two samples were collected through either a drop-off-and-pick-up method or street-intercept interview.


Findings
– Georgians are found to be more past oriented and had had more suspicious feelings about advertising whereas Macau data indicated more future-orientation was the most dominant dimensions and they had better dispositions towards advertising.


Practical implications
– With the findings, managers of different time orientation markets can consider one more factor to strike for the optimal balance in placing their promotional budget between pull and push strategy, and between above-the-line and below-the-line activities when executing the pull strategy.


Social implications
– Government of different time orientation can be more informed of the effectiveness of using advertising to communicate with its citizens in its culture.


Originality/value
– Studies on how time orientation relates to attitudes toward advertising are few and such relationship appears to be never compared within two Asian countries with very different background and time orientation.

AbstractIn this study, photocatalysis technology was used to reduce water pollution. Decolorization of Reactive Black 5 using nano-TiO2 (NT) as a photocatalyst was investigated by adsorption and degradation experiments. Effects of NT particle size and utilization ratio on the time-dependent flow performance, compressive-flexural strength, and Bohme abrasion resistance of cementitious systems were investigated. In addition to the NT-free control mixture, a total of six photocatalytic self-cleaning mortar mixtures (PSCM) were prepared using NT in two different particle sizes (28 and 38 nm) and three different ratios (0.5%, 1%, and 1.5%). The PSCM sample containing 38 nm NT exhibited superior performance in terms of photocatalytic properties compared to the 28 nm state. It was observed that the flow performance of PSCM mixtures with NT substitution is adversely affected regardless of the NT type. Mixtures containing NT with a lower particle size (28 nm) had higher compressive and flexural strengths.