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This article explores the role of affect in governmentality and develops the concept of the 'affective milieu' to better understand liberal forms of managerial control in market environments. Taking Foucault's writings on consent, security and technologies of self as a vantage point, we suggest that the regimes of governmentality are both rational and affective milieus and propose that the Spinozan–Deleuzian affect theory provides an entry point for exploring how regimes of governmentality operate as affective milieus. The Spinozan–Deleuzian affect theory helps in understanding affective complexities and attempts to create affective alliances in governmentality. Elucidating this point, we explore how top executives at globally operating paper and metal companies entered a new affective milieu when going through market liberalisation. The affective milieu oscillates between the dangers and promises of the market. Using the notion of priming, we analyse how the top executives use the affective threats and promises of the opening markets and how they attempted to develop managerial techniques to incite and orient employees in the new milieu. ; Peer reviewed

All political scandals trigger discussions of trust, but in a competitive commercial media climate, both important and minor legal offences and moral transgressions are regularly treated as scandalous media events. Today, actors in social media and mainstream media organizations can collaborate on cases that might develop into scandal news. In this article, which is based on an analysis of 101 political scandals in Denmark, Finland, Norway, and Sweden from 2010 to 2016—and a study of political scandals in the wake of the #MeToo movement in 2017–2018—we show that mediated scandals have become a standard feature of political life in Nordic countries. Compared with earlier decades, there has been an exponential rise in the number of scandals; at the same time, the rate of resignations and dismissals following scandals is lower than before. Offences related to economic affairs, including corruption, and personal behavior scandals, such as accusations of sexual harassment, constitute the most prominent scandal types. However, regarding sexually related behavior scandals, there are interesting differences between the Nordic countries. ; Peer reviewed