The impact of Korean television drama viewership on the social perceptions of single life and having fewer children in married life
In: Asian journal of communication, Band 20, Heft 1, S. 17-32
ISSN: 1742-0911
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In: Asian journal of communication, Band 20, Heft 1, S. 17-32
ISSN: 1742-0911
In: Social behavior and personality: an international journal, Band 46, Heft 1, S. 25-38
ISSN: 1179-6391
Using data from a national survey conducted in the United States, we examined factors affecting tablet computer users' intention to purchase mobile applications, using an extended model based on the unified theory of acceptance and use of technology. Participants were 316 tablet users,
who completed measures of performance expectancy, effort expectancy, social influence, facilitating conditions, perceived enjoyment, perceived mobility, perceived interactivity, and purchase intention. The results suggested that expectations of the effort required and social influence helped
to explain tablet computer users' intention to purchase mobile applications. Further, perceived enjoyment and perceived interactivity tended to increase intention to purchase tablet computer applications. These results imply that many tablet users perceive tablet computers as multimedia and
entertainment devices.