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AbstractThis study extends the literature on the relationship between corporate social responsibility (CSR) activities and firm performance by incorporating the role of strategic emphasis, defined as the resources that firms allocate to value appropriation (with the emphasis on advertising expenditure) versus value creation (with the emphasis on research and development investment), and how industry competition creates a three‐way interaction with CSR and strategic emphasis to affect firm performance. Using data from 3,401 publicly traded firm‐year observations in China for the years 2009–2015, the study demonstrates that CSR enhances firm performance when the firm's strategy emphasizes value appropriation over value creation. The interaction effect of CSR and strategic emphasis is also shown to vary with the level of competition in the industry. The results not only contribute to the literature on the relationship between CSR and firm performance, but can also inform firms' resource allocation decisions, enabling them to gain instrumental value from CSR initiatives.

AbstractIn the past few decades, consumers across the globe have become heavily reliant on e‐commerce to purchase almost everything, from essential goods to hedonic goods. The prevalence of online shopping has significantly improved the consumption process and, by meeting consumers' needs, likely affects their long‐term subjective well‐being (SWB). Using individual‐level data from the 2018 China Family Panel Studies, this study shows that online shopping enhances the long‐term SWB of consumers by increasing their proportion of hedonic consumption. Consumer income can moderate the effect of online shopping on the long‐term SWB of consumers, such that high consumer income can weaken this effect. In addition, the effect of online shopping on long‐term SWB is stronger for rural consumers than for urban consumers. The authors close with a discussion of the implications of this study's findings for academics and policy makers.

PurposeThis study aims to explore the relationships between consumer data vulnerability, peer privacy concerns and consumers' continued usage intention of sharing accommodation platforms, as well as the moderating effects of the various benefits perceived by consumers.Design/methodology/approachData were collected from 327 consumers of sharing accommodation platforms in China. Partial least squares (PLS)-structural equation modeling (SEM) was conducted to test the research hypotheses.FindingsThe results suggest that both consumer data vulnerability and peer privacy concerns have negative effects on consumer's continued usage intention of sharing accommodation platforms, which can be further mitigated by consumer perceived economic, social and emotional benefits. This study also finds that consumer data vulnerability has a positive effect on consumer's peer privacy concerns.Practical implicationsThis study gives that managers of sharing accommodation platforms a better understanding of how consumers respond to their data vulnerability on sharing accommodation platforms. In addition, this study also highlights the measures that platforms may employ to mitigate the negative influence of consumer data vulnerability and consumers' peer privacy concerns, as well as the measures to reduce consumers' peer privacy concerns.Originality/valueWhile previous studies mainly examined the driving forces of consumers' engagement in sharing accommodation, this study focuses on the impediment. With communication privacy management theory to explore the relationships between consumer data vulnerability, peer privacy concerns and continued usage intention of sharing accommodation platforms, as well as the moderating effects of consumers' perceived benefits, this study facilitates a more comprehensive understanding of consumers' engagement in sharing accommodation.