THE ROLE OF DISRUPTIVE TECHNOLOGIES OF FOURTH INDUSTRIAL REVOLUTION ON COMPETITIVE ADVANTAGE
Industry 4.0 has been viewed as an emerging industrial arena where innovative technologies are uniting to endow with digital surprises. In connecting to the paradigm of Industry 4.0, in current years, organizations intend to achieve competitive advantage in their business activities. Moreover, organizations are facing challenges to meet the ever-changing customer demands as well as maintaining sustainable practices in the production system. Therefore, organizations are intending to implement the latest technologies of Industry 4.0 to construct an innovative and sustainable business atmosphere. In link to the model of Industry 4.0, the government of Malaysia is taking different initiatives to adopt the latest technologies in the industrial sector. Additionally, Malaysia has acknowledged the importance of future manufacturing systems that will provide competitiveness and sustainability for the nation. But there is an absence of understanding of how organizations execute the technologies of Industry 4.0 and it is very essential to distinguish the role and impact of those technologies on the production system. This study intends to reveal the role and impact of Industry 4.0 technologies on competitive advantage in the context of Malaysian Industries. This study will employ a cross-sectional survey of Malaysian SMEs and has set a target to collect above 350 samples using simple random sampling from 5 states of Malaysia. The study also planned to use a questionnaire-based survey and for data analysis, Structural Equation Modeling (SEM) will be used.