Suchergebnisse

Political-demographic panic on "nowhere else to turn to" has motivated many students and young ladies in a "last minute decision" to take up office in ministries and secretary of state parliamentaries. This has hardly let to following elderly statesmen's walks, talks and trajects. According to the author, youth may have its special charm, this charm is however not necessarily the most perfect foundation for political wisdom. Advising to rub your eyes and close your ears while the play-back generation seizes parliamentary microphone, the author discusses opportunism, analytical failures of the media, and horror vacui. O. van Zijl

Hutt, a professional spin-doctor, analyzes the various German parties' public relations strategies. Until summer 2002, the election campaigns were constructed on few real political ideas or concepts. Only the flood, the position on a possible war against Iraq, & the report of the Hartz Commission (on actions for more employment) led to a focus on political issues. In this phase, the social democrats were very successful, & the campaign gained quality. The presentation of politics per se became less important & political content became central. Adapted from the source document.

In summer 2006 the government tried to reform health policy in a way that would have cost freelance pharmacies 500 million euro. Pharmacies should pay for failed discount-agreements between health insurance companies & drugmakers. With a communication campaign aiming on internal as well as on external peer groups they were successful to correct the draft. The campaign mixed instruments of Public Affairs & Public Relations & tried to gain from political dialogue. Adapted from the source document.