Suchergebnisse

In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline moves on a path that have either stronger or weaker influence of re-purchase on chain stores with customers' electronic word-of-mouth and online involvement? To understand the influence of O2O on chain stores, this study investigates the relationships between chain store brand images, perceived value, customer satisfaction and re-purchase intention on offline considerations in a Taiwan telecom chain store ( N = 1,602). The research results find that customer satisfaction plays a fully mediating role. In addition, electronic word-of-mouth and online involvement play two moderating roles on the relationships between chain store brand image, perceived value, customer satisfaction, and re-purchase intention respectively. Finally, theoretical and practical implications, conclusion, limitations and future research are presented.

This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase intention. Moderated mediation model one and two found that brand love plays a moderated mediating role on perceived service quality through brand image and customer satisfaction to purchase intention respectively. The results indicate that when the degree of brand love is high, the indirect effect of brand image on the perceived service quality of the purchase intention is strong; on the contrary, when the degree of brand love is low, the indirect effect of brand love on the perceived service quality and purchase intention is weak.

PurposeEmotional intelligence (EI) affect behavior and thinking patterns are linked to physical and mental health, employee interpersonal relationships and job performance. Regarding individual EI, workplace employees expect high organizational support with positive employee relations, because they regard employee relations as a perceived support from the organization, which reflects a positive organization's citizenship behavior. Thus, in terms of human resource management, enhancing organizational citizen behavior can ensure that employees continue to improve job performance by maintaining a positive psychological state and employee relations.Design/methodology/approachUsing a questionnaire survey and structural equation modeling, this study aims to investigate the relationships between EI, psychological capital, job performance, organizational citizenship behavior (OCB) and perceived organizational support. The research subjects (N = 536) were in life insurance companies in Taiwan.FindingsThe results showed that psychological capital plays a mediating role in the effect of EI on OCB. Perceived organizational support is used to determine the existence of the effect of moderated mediation in the proposed research model.Originality/valueThis is the first study to find that the indirect effect of EI on organizational citizen behavior through psychological capital is stronger when there are higher levels of perceived organizational support than when there are lower levels of perceived organizational support. In addition, in terms of employee relation development, employee perceived organizational support from organizations is a critical influence which bridges employees' EI and organizational citizen behavior through psychological capital on the human resource management.

Purpose
Supply chain integration (SCI) is a critical issue in the study of supply chain management in terms of working with partners on business networks to complete tasks, enhance capability and increase performance in a collaborative supply chain process. Thus, this study aims to investigate the influence of SCI and supply chain capability (SCC) on supply chain performance (SCP) which has a positive effect according to the degree of integration (DI) in a supply chain management process. Furthermore, the DI has a direct or indirect impact on how SCI affects SCP.


Design/methodology/approach
Through a questionnaire-survey, 454 valid responses were collected. This study investigates the relationships between SCI, SCC, SCP and the DI in the Taiwan elevator by using a structured equations model. The DI is considered as a variable for the effect of a moderated mediation in the research model.


Findings
It was found that SCI, directly and indirectly, affected the SCP in a positive way. In addition, the research model is a partial mediation model and that SCC plays a mediator role and DI also existing a moderated mediating effect in the research model. The indirect effect of SCI on SCP through SCC is stronger at higher levels of DI than at lower levels of DI.


Originality/value
This is the first study that suggests and empirically tests the moderated mediating impacts of the integration degree on the relationships between SCI, capability and performance with suppliers of the elevator manufacturing supply chain as the business-to-business network cooperation example in Taiwan.