Suchergebnisse

Information on production methods (genetic modification (GM) or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and (perceived) quality by consumers. Our study investigates the interactive effects between information on production method and country-of-origin labeling (COOL) by conducting choice experiments in the European Union, United States and Japan. This study also investigates the effect of information about potential benefits of biotechnology on consumer acceptance of GM foods. Results indicate that consumers preferred GM foods produced domestically to GM foods imported from foreign countries, and individuals with information on consumer benefits, producer benefits, and environmental benefits were willing to pay more than individuals without information in some cases, but the effect of information varied by type of information, location, and the country of origin of the products.

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects between information on production method and COOL by conducting choice experiments in the European Union, United States and Japan. This study also investigates the effect of information about potential benefits of biotechnology on consumer acceptance of GM foods. Results indicate that consumers preferred GM foods produced domestically to GM foods imported from foreign countries, and individuals with information on consumer benefits, producer benefits, and environmental benefits were willing to pay more than individuals without information in some cases, but the effect of information varied by type of information, location, and the country of origin of the products.

AbstractThis case illustrates the difficult financial decisions that exist in agriculture. A small group of farmers are considering planting tung nut trees on their land. Historical information about the tung nut industry is included as background. Because tung nuts are grown on trees, farmers deciding to invest in tung orchards must wait years for a return on investment. Instructors can use this case to aid in teaching financial topics, such as net present value, simple rate of return, and other financial measures. Other issues also could be explored, including risk, marketing channels, business planning, and alternative agricultural crops.

Abstract
This study assesses whether varying contingent financial incentives in a web panel survey altered respondent behavior. A sample of US web panel participants were randomly assigned to cash incentive levels ranging from $0.50 to $3.00 awarded upon completion of an online survey gauging preferences for fresh strawberries. The analytical results indicate that increased contingent incentives had no clear association with the eligibility or break-off rates. Increased incentives reduced the incidence of trap question failure among a subset of qualified respondents. Responses of respondents flagged as unqualified to complete the survey, or qualified but inattentive, consistently differed from other qualified respondents on many survey items over a range of incentive levels. Overall, the results suggest increased contingent incentives yield limited improvements in the behavior of web panel respondents.

Product labeling is an important dimension in food retailing. The evolution of Protected Geographic Indicators (PGI) and Protected Designation of Origin (PDO) in the European Union are used to identify products grown in a specific region or food products produced using a specific technology. The United States has followed a different path with the use of certifyca-tion/trademarks to identify either product origin or other differentiable characteristics. The divergence of the two approaches has led to trade disputes and WTO lawsuits. In this paper, the main attributes of the two approaches are identified and highlighted with a brief case study comparing Wisconsin Real Cheese and Parmigiano-Reggiano from Italy.

AbstractThe pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front‐of‐package (FOP) nutritional labeling for beverages. This research examines the impact of these labels on consumers' perceptions of the healthiness of beverages. Though consumers reacted differently depending on the information in the label, in general, the perception of milks and 100% juices decreased, while perception of soft drinks and less than 100% juice drinks increased. If the purpose of FOP labels is to encourage healthier choices, the changes observed appear to be at odds with the goal.

The effects of Italian and US consumers' risk perceptions, knowledge and awareness of GM foods, and trust in government agencies on willingness to buy GM foods is examined. Results indicated that effects of risk perception of GM foods to human health and the environment are similar between urban consumers in Italy and the United States. However, Italian consumers were found to be more sensitive to the potential risks that GM foods may pose to human health and the environment, relative to the US consumer. In general, Italians were also less likely to purchase GM foods relative to US consumers. ; Includes bibliographical references

In the growing body of literature concerning consumer acceptance of genetically modified (GM) foods, there are significant differences in conclusions about the impact of knowledge on such acceptance. One potential explanation for these differences is the manner in which knowledge is measured. This paper first provides a review of the literature on objective and subjective knowledge, and reviews previous studies investigating the relationship between knowledge and acceptance of GM foods. Next, the goal of this study is to differentiate and examine the impact of both subjective and objective knowledge related to acceptance of genetically modified foods. Data from surveys collected in the United States, England, and France is used. Our findings suggest that knowledge should not be viewed as a unidimensional construct, and the way in which knowledge is measured significantly impacts the relationship with consumers' willingness to accept GM foods. ; This research was partially funded by USDA-IFAFS grant #00-52100-9620 ; Includes bibliographical references

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.