Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation
In: International journal of information management, Band 35, Heft 3, S. 322-336
ISSN: 0268-4012
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In: International journal of information management, Band 35, Heft 3, S. 322-336
ISSN: 0268-4012
In: International journal of information management, Band 36, Heft 3, S. 360-373
ISSN: 0268-4012
In: International journal of information management, Band 31, Heft 5, S. 469-479
ISSN: 0268-4012
In: International journal of information management, Band 33, Heft 6, S. 927-939
ISSN: 0268-4012
In: Decision sciences, Band 22, Heft 1, S. 1-25
ISSN: 1540-5915
Drawing upon the choice models developed in the multiple criteria decision making (MCDM) area, this paper proposes an architecture for designing an intelligent decision support system (DSS) that is intended to aid in making choices among multiple alternatives along multiple dimensions. It argues that effective support can be provided to the decision maker when the knowledge‐based DSS is capable of dynamically selecting choice models appropriate to the domain and context of a particular problem being specified by the decision maker, and of properly applying them to the problem solution. Development of a prototype intended to partially represent application of the architecture is described. The paper concludes with suggestions for research extensions.