Suchergebnisse

Das Buch bietet eine Übersicht über Strategie und Marketing in der Automobilwirtschaft. An Beispielen beschreiben Experten aus Wissenschaft, Beratung und Unternehmen der Automobilbranche ausführlich und umfassend Erfolgsbedingungen und erprobte Lösungsansätze.

China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. Written for: Practitioners in international companies doing business or planning business activities in China Keywords: Asia Business Success China Corporate Strategy Market Entry