Suchergebnisse

Considers the need to relate marketing and entrepreneurship in
terms of areas such as innovation and product development. Examines the
impact that marketing and its sales orientation can have on the creation
of wealth and resources, e.g. the focusing of the entrepreneurial spirit
to achieve tangible results. Concludes that the development of an
entrepreneurial process encompassing specific marketing tools such as
product development will maximize a firm′s performance.

We examined how error orientation and opportunity identification behavior relate to entrepreneurial decision making in Chinese small and medium enterprises (SMEs) and how these perceptions of opportunity identification mediate the effects of error orientation on entrepreneurial decision
making. We analyzed 187 questionnaires from participants in SME firms in China. The results indicated that perceived error orientation and opportunity identification were related to and explained variance in entrepreneurial decision making. Opportunity identification also fully or partially
mediated the relationship between error orientation and entrepreneurial decision making. Elevating opportunity identification beliefs and clarifying an entrepreneur's understanding of the importance of opportunity identification for the functionality and effectiveness of his/her firm can help
promote entrepreneurial decision making. Alertness to error orientation can contribute to the development of stronger perceptions of entrepreneurial opportunity identification and lead to better entrepreneurial decision making.

Since 1980, there has been an increasing interest in the area of innovation, entrepreneurship and economic development. While the role of educational institutions in the entrepreneurship/new venture creation process has been recognized, little research has been done, particularly outside the US, to identify the type and extent of involvement in this area by these institutions. Looks at the activities of European third‐level educational institutions in Western Europe, Sweden, Finland, Eastern and Central Europe, and some of the Republics of the former USSR. Universities in these geographic areas were surveyed regarding the extent (if any) of their activities in four primary areas of entrepreneurship: educational programmes; training programmes; research; and enterprise formation. There were 109 of the 227 institutions from 23 countries which responded ‐ a 48 per cent response rate. Institutions were more inclined to be involved in research than education, training and actual venture creation.

To be a woman entrepreneur is a new and extremely fascinating
vocation throughout the world, but particularly in a country such as
China. Women entrepreneurs in China have significantly increased in
number since 1978. This article presents the business status, individual
background, and social context of China′s women entrepreneurs by
analysing the information from a survey of 50 women entrepreneurs in the
country. The information provides the basis of the discussion of the
present status and future of women entrepreneurs in China.

The movement of Hungary (and the rest of Eastern Europe for that
matter) from a planned to a market‐orientated economy has attracted the
attention of the world. This article explores the phenomenon by looking
at the political, as well as the entrepreneurs′, perspectives on this
change and the problems that need to be overcome. Infrastructure
developments needed to facilitate the change are outlined for three
crucial areas: education; a supportive business infrastructure;
government policy initiatives.