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Introduction Robert Ebo Hinson and Patient Rambe -- Section 1 – Technological Perspectives -- Factors for digital entrepreneurship success on the African continent: A systematic literature review Nhamo Mashavira and Willie Chinyamurindi -- Digital entrepreneurship in Africa: New frontiers, prospects, opportunities and challenges for small digital enterprises Patient Rambe -- Digitalisation and digital innovation for sustainable business model development and value creation: Implications for policy and practice for African SMMEs Patient Rambe -- Section 2 – Managerial & Policy Perspectives -- Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa – Old and New Realities in the Light of COVID-19 Gwendoline Vusumuzi Nani and Samuel John Chiromo -- Ethical Dilemmas Faced by the Human Resource Management Practitioners in African Small Micro and Medium Enterprises Mildred Mahapa and Lekhooa Matela -- Reflections on Enabling Legislative Regimes for African Women-Owned Businesses: A Post COVID-19 Perspective Emem O. Anwana -- Section 3 – Conclusions and Reflections on Theory, Policy and Managerial Practice -- The future of innovation and entrepreneurship as a driver of livelihoods in Southern Africa: A synthesis Patient Rambe and Robert Ebo Hinson.

AbstractThis study focuses on small and medium-sized enterprises (SMEs) of Ghanaian nontraditional exporters (NTEs) in the handicrafts, agricultural, and semiprocessed/processed NTE sectors. Specifically, the study focuses on the relationship between Internet utilization and (1) age of the NTE, (2) export performance, and (3) type of export organization in internationalizing NTEs. The age of an exporting firm had a significant effect on its Internet use. Export volumes and the type of company ownership had no significant influence on Internet use among exporting firms. Analysis of age of the firm and Internet use indicated that firms that have been in existence for a long time adopt the Internet slower.

The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and video-conferencing giants, the creative industries have felt a much harder blow. Against this backdrop, The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. Drawing upon the categorisations of the Creative Industries Federation, the book interrogates, and highlights, the challenges, and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries.

PurposeThe aim of this study is to generate insights into whether market orientation – as defined by Kohli and Jaworski – is being practiced in the Ghanaian public sector.Design/methodology/approachBased on a case‐study of a local government, the Accra Metropolitan Assembly (the Assembly), semi‐structured interviews were conducted with departmental heads and their assistants to collect data. A total of 14 key informants participated in the interviews, and this sample size compared favourably with prior qualitative studies.FindingsThe assembly collects intelligence on citizens' present needs, their earning potential and the political and technological environment, ignoring citizens' satisfaction with development projects. Meetings are regularly held by the various units in the Assembly to share and discuss the generated intelligence, yet one can see little consideration of citizens' needs and their satisfaction with projects in these discussions.Research limitations/implicationsFurther research into local governments across multiple regions in Ghana, or from a range of countries within Sub‐Saharan Africa, could provide an opportunity for greater generalisability of the results.Practical implicationsLocal authorities must develop formal procedures for monitoring citizens' satisfaction with services, programmes and development projects. There is need to harness the intelligence inherent among staff with the use of focused communication or knowledge management strategies.Originality/valueRecent efforts to extend market orientation application to the public sector have over‐concentrated on western countries. Based upon empirical evidence from a non‐western (Ghanaian) context, this study further assuages fears that market orientation may not be applicable to public institutions like local government.

Chapter 1. Leadership and Policy Implementation for Good Governance in Africa -- Chapter 2. Challenges to Building Ethics in Public Service in Africa -- Chapter 3. Corporate governance in Zimbabwe's local authorities: A void in the devolution path -- Chapter 4. The Role of Ethical Orientation in Promoting Project Performance in African Universities -- Chapter 5. Managing Tanzania Public Service Integrity in the Digital Era within a Governance Framework: Opportunities, Challenges, and the Future Needs -- Chapter 6. Which Ethics for Building Public Service Ethics in Africa? -- Chapter 7. Imperatives of Anti-Corruption initiatives in Enhancing Public Service Delivery in Africa -- Chapter 8. The Role of Non-Governmental and Civil Society Actors in Public Sector Ethical Compliance -- Chapter 9. Digital Innovation towards Sustainable Public Sector Administration in Africa -- Chapter 10. Achieving Responsible Leadership and Governance in Africa's Public Institutions.

Part 1: Ethics and Ethical Compliance -- Chapter 1:1 Ethics and Accountable Governance in Africa: An Introduction (Kemi Ogunyemi, Isaiah Adisa, and Robert E. Hinson) -- Chapter 2:Ethical Dilemmas and the Changing Reality in Africa's Public Sector (Nkemdilim Iheanachor and Emmanuel Etim) -- Chapter 3: Conflict of Interest in Public Sector Organisations in Africa: Reflections on the Ghanaian, South-African and Kenyan Situation (Isaac Sewornu Coffie and Robert E. Hinson) -- Chapter 4:The Subversion of the South African Public Accountability Ethics Codes of Conduct in the Name of Disaster Management During COVID-19 Pandemic (Mpfareleni Mavis Netswera and Fulufhelo Netswera) -- Chapter 5:'Thuma Mina' as a New Ethic of Public Service Accountability in South Africa (Khali Mofuoa) -- Part 2: Governance and Public Sector Performance -- Chapter 6: African Ethics and Public Governance: Nepotism, Preferential Hiring, and Other Partiality (Thaddeus Metz) -- Chapter 7: Anti-corruption Initiatives in Africa's Public Sector (Samuel Wenyah) -- Chapter 8: Public Service Performance Management (Arinze Nwokolo) -- Chapter 9: Leveraging Public Service Performance Management to Enhance Public Service Delivery: A Contemporary Perspective (Desmond Tutu Ayentimi) -- Chapter 10: Accountable Governance and Ethical Practice in Africa's Public Sector: Mapping a Path for the Future (Kemi Ogunyemi, Isaiah Adisa, and Robert E. Hinson).

This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area. This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical climate in Africa's public sector, what the imperatives of anti-corruption initiatives should be in Africa, ethical orientation in promoting project performance, corporate governance in Zimbabwe's local authorities and the role of NGOs/CSOs in promoting public sector accountability. On digitalisation, the book discusses the management of Tanzanian public service integrity in the digital era and digital innovation towards sustainable public sector administration in Africa. Public sector management, ethics and corporate governance academics, students, managers and policy makers will find this edited volume critical to improving public sector management in Africa.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School -- Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa -- Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E. N., Ayentimi, D.T. and Abadi, H. A., University of Tasmania -- Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia -- Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making , Hinson R, Adeola O, Adisa I - University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria.

Introduction --Understanding the Market in Higher Education in Africa /Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson --Theme 1: Private and Government Involvement --Public vs Private Universities in Nigeria: Market Dynamics Perspective /Sunday Olaleye, Dandison Ukpadi, Emmanuel Mogaji --Government Policies on Education in Africa /Oluseyi Ajayi, Babatunde Abina, Azeez Lawal --Addressing the Challenges of Higher Education in Africa: The role of African Governments, African Development Bank, and Business Corporations Operating in Africa /Taiwo Soetan --Towards an Understanding of Islamic Private Universities in Africa /Adam Sirajudeen, Thomas Wayne, Emmanuel Mogaji --Theme 2: Students and Staff as Stakeholders --Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility /Samia Chasi --Marketing Higher Education: Creating value for refugee students /Otilia Chiramba, Felix Maringe --Marketing Higher Education Through Work-Readiness Programmes /Lovisa Nghipandulwa, Elina Amadhila, Ezekiel Kwembeya --Theme 3: Positioning for Added Advantage --Paving the Way for World Domination: Analysis of African Universities' Mission Statement /Savdeep Vasudeva, Emmanuel Mogaji --Typology of Nigeria Universities: A Strategic Marketing and Branding Implication /Temitope Farinloye, Ogechi Adeola, Emmanuel Mogaji --University League Tables and Ranking Systems in Africa: Emerging Prospects, Challenges and Opportunities /Ruth Kiraka, Felix Maringe, Watiri Kanyutu, Emmanuel Mogaji --Theme 4: Marketing Strategies for Universities --Training the Marketers for Implementing New Marketing Strategy: A Case from the University of Ghan /John Boateng --Marketing mix in a heterogenous Higher Education Market: A Case of Africa /Elizabeth Ndofirepi, Temitope Farinloye, Emmanuel Mogaji --Marketing Muslim Universities: Challenges and Opportunities with Specific Reference to the African Case /Lo Mbaye --Conclusion --Marketisation in higher education in Africa: new directions for a decolonising continent /Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson.