Securing the MRAP: Lessons Learned in Marketing and Military Procurement
In: Williams-Ford Texas A&M University Military History Series Vol. 169
Cover -- Title -- Copyright -- Dedication -- Contents -- Preface -- Acknowledgments -- Chapter One. Introduction: Disruptive Threat, Disruptive Solution -- Chapter Two. On Military, Political, and Industrial Adaptation -- Chapter Three. On Marketing to the Military -- Chapter Four. Insurgents and Industrialists: 1972-2004 -- Chapter Five. Mavericks and Marketers: 2005-2006 -- Chapter Six. Politicians and Logisticians: 2007-2008 -- Chapter Seven. Solutions and Institutions: 2009-2019 -- Chapter Eight. Conclusions: On Defeating the Next Improvised Explosive Device -- Glossary -- Notes