Suchergebnisse

The study examines the influence of various drug-abuse information sources in creating awareness, promoting information seeking, & impacting att's. In an opinion leader analysis framework, it was generally posited that where the risk of consequences of incorrect information is high (in communication about hard drugs) more professional & less familiar communication sources are utilized than where the risk of consequences of incorrect information is low (in communication about softer drugs). 407 Coll students completed 1 of 5 versions (differing only in the cover sheet reference to a particular illicit drug) of a self-admin'ed survey form. The data supported the consequences of risk hyp's. Interpersonal friendship channels predominated for users in almost all cases, but professional sources & the media provided the greatest communication impact for naive nonusers. Whether these diff's arise mainly out of diff'ial perceptions (through experience) of what constitutes risk, or, for nonusers the controversial nature & lack of reliable information about some drugs, remains open to investigation. A user behavior profile is also presented, as well as interpretations of the findings for communication policy. AA.

Diffusion studies following major and minor papal encyclicals suggest that the relevance and salience of the information is more predictive of diffusion than is "news value."

Most public service drug messages are broadcast at times audiences are small. Most present only general information rather than specific data.