The methodological tool chest available to those who study digital technologies ranges from those that are uniquely digital methods to approaches that are well established in the social sciences. This domain of work includes the application of methods to answer questions about the relationship between digital technologies and the social world, as well as the use of digital methods to answer questions about the offline world. New or old, quantitative or qualitative, the methods used to study the digital have strengths and weaknesses unique to this area of research. These issues include questions about the scope of cyberethnography, the validity of trace data, and the analytical division between on- and offline interaction. This review focuses on an overview of different methods, their history, and their strengths and weaknesses as applied to the study of digital technologies, including ethnographic approaches, interviews, surveys, time and media diaries, trace data, and online experiments.
This paper explores whether there has been a recent decline in helping behavior in the United States. In a lost letter experiment, 7,466 letters were "lost" in 63 urban areas in the United States and Canada in 2001 and 2011. There has been a 10 percent decline in helping behavior in the United States, but not in Canada. Two arguments anticipate change in the level of help provided to strangers: the rise of new technologies, and neighborhood racial and ethnic diversity. Findings exclude increased privatism as a source for the decline in helping. In 2001 there was no variation in altruistic behavior based on neighborhood diversity. However, areas of the United States where the proportion of noncitizens increased since 2001 experienced reduced helping; the opposite was found in Canada. Possible explanations include changing attitudes toward noncitizens, and differences in public policy related to economic inequality, social inclusion, and the acceptance of multiculturalism.
Two affordances of digital communication technologies, persistent contact and pervasive awareness, are ushering in fundamental change to the structure of community. These affordances break from the mobility narrative that has described community since the rise of urban industrialism, including accounts of networked individualism and a postindustrial or a network society. In contrast to images of late modernity, which suggest that mobility will be maximized to the point where people are nearly free from the constraints of time, space, and social bonds, persistent–pervasive community renews the constraints and opportunities of premodern community structure. As a result of persistence—a counterforce to mobility—relationships and the social contexts where they are formed are less transitory than at any time in modern history. Through the ambient, lean, asynchronous nature of social media, awareness supplements surveillance with the informal watchfulness typified in preindustrial community. It provides for closeness and information exchange unlike what can be communicated through other channels. Social media and the algorithms behind them generate not only context collapse but an audience problem that, when managed through a dynamic balance between broadcasting and monitoring content, enhances indicators of awareness and availability of social ties. Persistent–pervasive community represents a period of metamodernity. It is a hybrid of preindustrial and urban-industrial community structures that will affect the availability of social capital, the success of collective action, the cost of caring, deliberation around important issues, and how lives are linked over the life course and across generations.
This article argues that the literature on digital inequality—in its focus on individual characteristics, behaviors, and outcomes—has overlooked change within the context of where social and civic inequalities are reproduced. This omission is the result of a failure to explore the role of ecological context within the study of the digital divide and the role of communication within the study of collective efficacy. Social cohesion, and an expectation for informal social control at the neighborhood level, is a function of both ecological context and media context. Those embedded within settings where prior media, including the telephone and face-to-face contact, could not overcome contextual barriers to collective action, namely within areas of concentrated disadvantage; may now, as a result of local Internet use, experience reduced social and civic inequality. This article is based on the results of a 3-year naturalistic experiment that examined the use of the Internet for communication at the neighborhood level. It proposes a new measure of collective efficacy — in place of network measures or perceived cohesion — based on the direct observation of communication practices. The analysis includes a model of the ecological characteristics associated with neighborhoods that adopted the Internet as a means of local information exchange, and it provides a comparison of the content of electronic messages exchanged within areas of advantage and those of extreme poverty, unemployment, and racial segregation. Findings suggest that as much as the Internet supports social and civic engagement in areas where it is already likely to be high, it also affords engagement within contexts of extreme disadvantage.
What is the Internet doing to local community? Analysts have debated about whether the Internet is weakening community by leading people away from meaningful in‐person contact; transforming community by creating new forms of community online; or enhancing community by adding a new means of connecting with existing relationships. They have been especially concerned that the globe‐spanning capabilities of the Internet can limit local involvements. Survey and ethnographic data from a "wired suburb" near Toronto show that high‐speed, always‐on access to the Internet, coupled with a local online discussion group, transforms and enhances neighboring. The Internet especially supports increased contact with weaker ties. In comparison to nonwired residents of the same suburb, more neighbors are known and chatted with, and they are more geographically dispersed around the suburb. Not only did the Internet support neighboring, it also facilitated discussion and mobilization around local issues.
The authors examine the experience of the residents of Netville, a suburban neighborhood with access to some of the most advanced new communication technologies available, and how this technology affected the amount of contact and support exchanged with members of their distant social networks. Focusing exclusively on friends and relatives external to the neighborhood of Netville, the authors analyze community as relations that provide a sense of belonging rather than as a group of people living near each other. Computer-mediated communication (CMC) is treated as one of several means of communication used in the maintenance of social networks. Contrary to expectations that the Internet encourages a global village, those ties that previously were just out of reach geographically experience the greatest increase in contact and support as a result of access to CMC.
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 19, Heft 6, S. 861-879
Existing research suggests that social media use is associated with higher levels of social capital—the resources contained within a person's network of friends, family, and other acquaintances. However, in predicting access to these resources, it has been impossible to distinguish the affordances of social media from the underlying advantage of maintaining a favorable social network of relationships on- and offline. Based on data from a representative, national survey, we compare the relationship between social network structure and various activities on Facebook for one type of resource: informal social support in the form of companionship, emotional support, and tangible aid. In addition to a positive association between number of close ties, overall network size and diversity and social support, we find that Facebook status updates and private messaging are independently associated with perceived support. We argue that these affordances are an outcome of the "pervasive awareness" provided by social media.
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 10, Heft 6, S. 831-850
A significant body of research has addressed whether fixed internet use increases, decreases or supplements the ways in which people engage in residential and workplace settings, but few studies have addressed how wireless internet use in public and semi-public spaces influences social life. Ubiquitous wi-fi adds a new dimension to the debate over how the internet may influence the structure of community.Will wireless internet use facilitate greater engagement with co-located others or encourage a form of 'public privatism'? This article reports the findings of an exploratory ethnographic study of how wi-fi was used and influenced social interactions in four different settings: paid and free wi-fi cafes in Boston, MA and Seattle,WA.This study found contrasting uses for wireless internet and competing implications for community.Two types of practices, typified in the behaviors of 'true mobiles' and 'placemakers', offer divergent futures for how wireless internet use may influence social relationships.
Since the mid-1850s, scholars have debated how technological innovation would affect community. The debate continues as the Internet makes it increasingly possible for people to socialize, shop, work, learn, and participate in leisure activities all from within their home. Will the movement of these previously public activities into the private realm lead to reduced participation in public activities? What will be the fate of community and social relations as a result of the growth of computer-mediated communication? Netville is a suburban Toronto development equipped with a high-speed network as part of its design. The clustering of homes within this area allowed us to study the social networks, civic involvement, Internet use, and attitudes of residents. This article explores the research approach of the Netville project and describes its main sources of data collection: surveys collected using computer-assisted interviewing and ethnographic fieldwork.