Suchergebnisse

PurposeThe purpose of the research is to identify the companies' export training needs, and also to determine their preferences regarding export training subjects, methods, institutions and trainers.Design/methodology/approachThe face‐to‐face interview with company managers and owners was carried out with the pre‐tested questionnaire.FindingsThe companies need training in export marketing subjects as well as the technical and practical dimensions of exporting. More active and practical issues and methods rather than traditional ones are preferable for the companies. The companies mostly prefer İGEME (Export Promotion Center of Turkey) as their export training provider. The companies in the research rank export experts as the most preferable type of trainer.Research limitations/implicationsThe primary limitation of the study was that it was carried out on companies operating in Turkey's Aegean Region. Therefore, the findings cannot be generalized to fit all regions.Originality/valueThe literature contains no studies that fully investigate this subject. This research makes a valuable contribution to the recognition of this knowledge gap, experienced equally by developed and developing countries.

PurposeThe purpose of this paper is to examine the perception of export problems differentiating high‐performing export manufacturing companies from low‐performing ones in the context of two developing countries: Turkey and Lebanon.Design/methodology/approachThe paper focuses on the above objectives and aims at shedding light on them by testing some hypotheses. A structured questionnaire was applied to 144 Turkish companies and 71 Lebanese companies through the mail. The response rate was 20 percent for the Turkish sample and 23 percent for the Lebanese.FindingsSome differences were identified between high‐ and low‐performing Turkish and Lebanese manufacturing companies regarding the perception of export problems. The differences were grouped and discussed under internal and external export problems. Highlighted effects of such internal export problems were insufficient production capacity, packaging, and exporting being difficult and costly; and external problems were the imposition of high‐tariff/non‐tariff barriers by foreign countries.Originality/valueWhilst some of the literature has focused on company export barriers, there is a lack of studies investigating the effects of those problems on export performance, especially in developing countries. It is hoped that the paper's findings will help managers and policy makers to improve company and, thereby, country performance.