Suchergebnisse

This research examines the effect of safety knowledge and Workplace Safety Climate on safety performance mediated by worker safety behavior in the defense product manufacturing industry in Indonesia using PT Pindad as a research site. Occupational health and safety (K3) are one of the most important aspects of a company's production operations. No matter how good the quality or productivity of a company, it will be meaningless if there are problems regarding the value of K3 in its operations so that the K3 aspect cannot be ruled out. Safety knowledge of workers and creating a safety climate are able to achieve good safety performance. This study also measures the mediating effect of safety behavior in the causal relationship between safety knowledge and safety climate on safety performance. Questionnaires were distributed to 160 permanent employees. Then, Partial Least Squares are used to test the proposed hypothesis. The results showed that the safety knowledge variable was significantly related to the safety performance variable, with a count of 2.097, and the safety climate variable was significantly related to the safety performance variable, with an account of 2.243. The safety behavior variable mediates the effect of the safety knowledge variable on the safety performance variable, with a count of 2,607, and the safety behavior variable mediates the effect of the safety climate variable on the safety performance variable, with an account value of 2.094.

This study aims to examine the problem of the effect of e-brand experience on e-brand loyalty that mediated by e-brand love and e-brand trust (a study of go-pay users in the Go-Jek application in Malang). This research used one independent variable that is e-brand experience, the variable e-brand trust and e-brand love as a mediating variable, and the variable e-brand loyalty as the dependent variable. This research uses non-probability purposive sampling. The population in this research was all Go-Pay users in the Go-Jek application in Malang City. The sample is 130 respondents based on the specified criteria. Analysis of research data using SEM PLS. Based on the analysis conducted in this research show that e-brand experience did not have a significant effect on e-brand loyalty directly, whereas if it mediated by e-brand trust and e-brand love so the relationship between e-brand experience and e-brand loyalty becomes significant.

This study aims to investigate relational relationship between Environmental Knowledge, Green Brand Image, Attitude towards green products, and Green Purchase Intention in increasing interest in buying environmentally friendly body care and cosmetic products. The analysis technique used is Quantitative Analysis. The research samples were students in State Universities in Manado, Indonesia who have the intention to buy The Body Shop products. The analysis tool used is Smart PLS. The findings of this study signify that Environmental Knowledge have no significant direct effect on consumers' Green Purchase Intention. More important, Attitude is found to have a full mediation effect on the relationship of Environmental Knowledge and green Purchase Intention.