Denying to the grave: why we ignore the science that will save us
In: Oxford scholarship online
This text explores the many reasons why people refuse to acknowledge scientific evidence when making health decisions, looking at key drivers of science denial. It examines the psychology and neurobiology of poor health decisions and irrational health beliefs, arguing that in many cases the psychological impulses under discussion are adaptive but are often applied in a maladaptive way. The book also argues that without proper knowledge of the psychological and biological underpinnings of irrational health decisions and beliefs, we as a society cannot design any strategy that will alleviate the problem. It then offers a method of combatting poor health decision-making. This method provides guidance on how to encourage people to adopt a more scientific viewpoint without discounting or trying to eliminate their valuable emotional responses.