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"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher

"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--

Child witnesses pose unique challenges to the legal system, and courtrooms are daunting and alien to children. Timely and truly international in scope, this volume focuses on the techniques and procedures used to accommodate child witnesses in legal systems - and on research investigating the effectiveness and implications of those techniques - around the world: England, Scotland, The Netherlands, Israel, South Africa, Hong Kong, Australia, Canada, New Zealand, the United States and India. Featuring the work of renowned scholars from the international psycholegal community, the volume

This work offers an overview of our understanding of children's and adults' eyewitness capabilities. The authors provide an insight into the social, cognitive, developmental and legal factors that affect the accuracy and quality of information obtained in forensic interviews

Grounded in the latest clinical and developmental knowledge, this book brings together leading authorities to examine the critical issues that arise when children and adolescents become involved in the justice system. Chapters explore young people's capacities, competencies, and special vulnerabilities as victims, witnesses, and defendants. Key topics include the reliability of children's abuse disclosures, eyewitness testimony, interviews, and confessions; the evolving role of the expert witness; the psychological impact of trauma and of legal involvement; factors that shape jurors' perceptio

The accuracy of children's person identification on a recall task was compared to their accuracy on specially developed feature lineup tasks. In two experiments, children participated in a play session with a stranger and subsequently were interviewed about the stranger's appearance. Each child was first asked to recall appearance features (e.g., height, age, skin color) and then was asked to identify the features using target-present lineups. In Experiment 1, 48 3- to 6-year-olds used feature lineups immediately after the play session. In Experiment 2, 48 4- to 9-year-olds used modified feature lineups that included a "don't know" option after a 2-week delay. Children's identification accuracy was significantly related to age and type of identification task. In Experiment 1, use of the feature lineups increased children's correct responses but also increased their incorrect responses. Use of the modified feature lineups in Experiment 2 led to increased accuracy with mixed results concerning commission errors. In both experiments, older children were more accurate than younger children.