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This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to membe

Para além de seu tempo, a obra "A Arqueologia do Saber", de Michel Foucault, permite uma reflexão sobre o método arqueológico que coloca em questão epistemologias e metodologias clássicas como a proposta pela História das Ideias. Para entender as possibilidades ofertadas pelo método arqueológico de Foucault na análise de um discurso, discuti-se os conceitos e categorias fundamentais deste método. Identifica-se que o método arqueológico de Foucault dá base para a análise do discurso, desde que não se torne um a priori formal, isto é, uma camisa de força que impossibilite identificar as particularidades ou as próprias regularidades de um objeto de pesquisa

The term deregulation, in reference to the (US) Motor Carrier Act 1980, has been used to represent significant reductions in government economic restrictions and government agency involvement in the operations of the transportation industry. Although the Act was a giant step toward regulatory reform, a good deal of statutory regulation did initially remain in place. For the purposes of this article, the term deregulation will be used with the understanding that the deregulated industry is not completely without regulation.