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A "biologization" of anthropological theory has recently been proposed by scholars from various subfields of the discipline. One aspect of that phenomenon is Harold K. Schneider's proposal to rewrite world history as a diffusionary process based on a biological model. It is asserted that he fails for several reasons: a misunderstanding of biology, a misunderstanding of archaeology, and a rejection of empiricism, making his theory less testable than standard evolutionary theory. The role of diffusion in culture change is not explained by recourse to faulty analogy and highly selected archaeological data. [biological analogy, diffusionism, archaeological theory, cultural evolution]