Word-of-Mouth Communication in the Soviet Union
In: The public opinion quarterly: POQ, Band 17, Heft 3, S. 297
ISSN: 1537-5331
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In: The public opinion quarterly: POQ, Band 17, Heft 3, S. 297
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 17, Heft 3, S. 297-310
ISSN: 0033-362X
From 2,700 questionnaires and 300 interviews, it was found that despite official attempts to inhibit world-of-mouth communication, an unofficial, oral communications network co-exists with the official Soviet communications system and is an important information source for all Soviet strata. It supplements the official system for the better educated and substitutes for the official system for the Lc. Though a large part of the content of word-of-mouth network is hostile to the regime, participation in it cannot be interpreted as an index of disaffection. There is a tendency for less anti-Soviet persons in the Uc to participate more actively in this medium. For the Lc members and particularly peasants, there is a tendency of participation to be related with anti-Soviet sentiment. (AA).
In: The public opinion quarterly: POQ, Band 14, Heft 3, S. 393
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 14, Heft 3
ISSN: 0033-362X
In: Administrative Science Quarterly, Band 12, Heft 4, S. 631