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In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 65, Heft 1, S. 5-23
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 52, Heft 2, S. 268-281
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 45, Heft 4, S. 656-669
ISSN: 1550-6878
In: Journalism quarterly, Band 70, Heft 3, S. 509-517
Previous studies of the cable industry have been inconclusive in determining its impact on other media, especially that of broadcast television. While some industry observers predict a dire future for broadcasters due to the erosion of market share by cable, others contend the current recession has been responsible for the industry's woes. McCombs' theory of relative constancy is used as a basis for examining trends for consumer and advertising spending on media during the 1978–1990 time period. Both trends were found to be positive, indicating that, overall, cable has attracted additional spending on media.
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 37, Heft 3, S. 313-324
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 62, Heft 3, S. 427-444
ISSN: 1550-6878