Suchergebnisse

Getting the Board on Board: Marketing Department Power and Board Interlocks

In: Wharton Customer Analytics Research Paper

Prominent Employee Sociopolitical Activism: Construct and Study of Cable News Media Personalities

'Natural' New Products and Brand Distribution

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 42, Heft 6, S. 931-951

ISSN: 1537-5277

Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors

In: University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2023-42

The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs

In: Chicago Booth Research Paper No. 20-14