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Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research

Jingjing Dong,1,* Geng Cui,2,* Long Bi,1,* Jie Li,3 Wei Lei11Institute of Orthopedics, Xijing Hospital, Fourth Military Medical University, Xi'an, Shaanxi, People's Republic of China; 2Institute of Orthopedics, General Hospital of PLA, Beijing, People's Republic of China; 3Institute of Gynecology and Obstetrics, General Hospital of PLA, Beijing, People's Republic of China*These authors contributed equally to this workAbstract: In order to improve the mechanical and biological properties of calcium phosphate cement (CPC, nanometer-biomaterial) for bone reconstruction in the rabbit femoral defect model, fibrin glue (FG, the natural product, purified from the blood) was introduced at three different ratios. The CPC powder and the FG solution were mixed, respectively, at the powder/liquid (P/L) ratios (g/mL) of 1:1, 3:1, and 5:1 (g/mL), and pure CPC was used as a control. After being implanted into the femoral defect in rabbit, the healing process was evaluated by micro-computed tomography scan, biomechanical testing, and histological examination. By micro-computed tomography analysis, the P/L ratio of 1:1 (g/mL) group indicated the largest quantity of new bone formation at 4 weeks, 8 weeks, and 12 weeks after implantation, respectively. Bone volume per trabecular volume of the 1:1 group was highest in the four groups, which was 1.45% ± 0.42%, 7.35% ± 1.45%, and 29.10% ± 1.67% at 4 weeks, 8 weeks, and 12 weeks after the operation, respectively. In the biomechanical tests, the compressive strength and the elastic modulus of the three CPC–FG groups were much higher than those of the pure CPC group at the determined time point (P < 0.05). The histological evaluation also showed the best osseointegration in the 1:1 group at 4 weeks, 8 weeks, and 12 weeks after the operation, respectively. In the 1:1 group, the bone grew into the pore of the cement in the laminar arrangement and connected with the cement tightly at the 12th week after the operation. This present study indicated that the CPC–FG composite at the P/L ratio of 1:1 (g/mL) stimulated bone regeneration better than any other designed group, which suggested that CPC–FG at the P/L ratio of 1:1 has significant potential as the bioactive material for the treatment of bone defects.Keywords: calcium phosphate cements, fibrin glue, bone reconstruction, micro-CT, biomechanical testing, histological examination