Suchergebnisse

Japanese animation, usually referred as anime, has gained popularity around the world. Anime fans, when exposed to this audio-visual product, generate unique feelings, which could develop into an attraction for other cultural products of Japanese origin. The objective of the study is to determinate significates relationships between exposure to anime and the raising demand for goods and services related to Japanese popular (in the means of desire to consume manga, to eat Japanese cuisine, to wear Japanese fashion, to attend a Japanese rock or pop concert, to study the Japanese language, and to travel to Japan). The research was conducted in Arenales Plaza, a famous otaku congregation place located in Lima, Peru. Data was collected through a questionnaire developed by the authors, applied to a sample of 68 observations. The descriptive results identified high levels in each of the observed variables. As for the inferential results, Spearman's rho statistical test determined that there was a relationship between exposure to anime and the desire to consume manga (p. < 0.001; r = 0.75), desire to consume Japanese cuisine (p. < 0.001; r = 0.65), desire to consume Japanese fashion (p. < 0.001; r = 0.65), desire to consume Japanese pop and rock music (p. < 0.001; r = 0.25), desire to study Japanese (p. < 0.001; r = 0.25), and desire to travel to Japan (p. < 0.001; r = 0.53).

Received: 14 June 2022 / Accepted: 20 August 2022 / Published: 2 September 2022

The collaborative economy is a phenomenon that has accompanied us over the years; society has evolved thanks to the collaboration between the individuals that make it up. Through a deep qualitative analysis of grounded theory, the researchers analyzed twenty-four models of collaborative economy detailed in the literature, to know which ones are already experienced in Peru and which ones are not. The results showed that formal activities related to collaborative economy are already in operation, such as car rental, bicycle usage, film usage, varied objects rentals, online commerce, exchanges, room rental, crowdfunding, skills sharing, and rides. On the other hand, it was found that in Peru there are no formal activities related to car usage, shared trips, toy rental, book rental, used electronic, books, clothes, toys, clothes, DVD and games sales, service exchange, community support, or meal sharing; which requires business studies to determine whether or not there is a demand for such services that are not offered, so that they can be implemented in the future.