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Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- About the author -- Part 1: Commissioning -- 1 What is commissioning? -- 2 The Medical Leadership Competency Framework -- 3 The financial environment -- 4 The political environment -- 5 Government plans -- 6 Quality, innovation, productivity and prevention -- 7 Some ideas to save money in the NHS -- Part 2: Knowledge needed for effective GP commissioning -- 8 Assessing local health needs -- 9 Budgets -- 10 Business plans -- 11 Change implementation -- 12 Commissioning case checklist -- 13 Decision-making -- 14 Delegation -- 15 Emails -- 16 Ethics -- 17 Financial accounts -- 18 Integration -- 19 Key terms -- 20 Long-term conditions management -- 21 Management theories -- 22 Mentoring -- 23 Patient safety -- 24 Public involvement and patient engagement -- 25 Procurement -- 26 Productivity -- 27 Project management -- 28 Quality improvement -- 29 Recruitment -- 30 Teamwork -- 31 Wider determinants of health -- Part 3: Skills needed for effective GP commissioning -- 32 Assertiveness -- 33 Avoiding burnout -- 34 Cognitive behavioural therapy skills -- 35 Conflict resolution -- 36 Communication skills -- 37 Consultation skills -- 38 Dealing with difficult colleagues -- 39 Emotional Bank Account -- 40 Emotional competence -- 41 Innovation -- 42 Media skills -- 43 Meeting skills -- 44 Negotiating skills -- 45 People skills -- 46 Planning skills -- 47 Political skills -- 48 Presentational skills -- 49 Stress management -- 50 Time management -- Part 4: Attitudes needed for effective GP commissioning -- 51 Adherence to the Nolan Principles of public life -- 52 Other attitudes needed for effective GP commissioning -- Conclusion -- Index

With reference to India

Abstract
Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers' lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.