Suchergebnisse

Studies of transnational media flow and reception discuss audiences as cultural-linguistic groups that make idiosyncratic content choices, but say little to distinguish or explain their collective tastes. The literature on (inter)cultural consumption suggests that cultural preferences are more similar among societies that share a cultural or linguistic affinity than those that do not. Examining national acceptance of, and taste in, Hollywood films within a global sample of countries, this study quantifies the dissimilarities in genre preferences between the United States and importing countries based on 2002-2007 box-office sales. The analysis shows that genre taste dissimilarities are related positively to cultural distance between countries, and negatively to the English proficiency of the importing country. Furthermore, the economic attributes of the importer have no effect on taste dissimilarity. The analysis also shows that the genre tastes of individual countries have converged toward those of American audiences during these years.

This study examines the cross-country homogeneity of audience tastes in theatrical consumption of Hollywood films. It constructs empirical schemes to measure and explain similarities between national cinema audiences in box-office acceptance of common sets of Hollywood movies, using annual 2002-2007 panel data of ticket-sales receipts worldwide at the country-by-film level. The results show that countries more culturally like the United States tend to have box-office tastes more closely resembling those of American audiences for the same Hollywood titles than other countries do. The similarity in movie taste is also positively related to an importing country's cinema market size. Moreover, the tastes of individual countries have converged with those of American audiences over the years. Also, correlational statistics calculated from the country-by-film cross-tabulations of box-office sales uncover the trend that the world's tastes have become increasingly homogeneous.