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PurposeResearch shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates challenges for reverse logistics systems. The purpose of this paper is to investigate how adaptations in reverse logistics systems towards end consumers-turned-suppliers can improve recycling behavior.Design/methodology/approachA framework with three propositions is developed and evaluated empirically using a two-group dependent post-test quasi-experimental design. The empirical setting is recycling of household waste. Three interventions are evaluated as: (1) the social norms nudge, (2) the distance nudge and (3) the availability nudge.FindingsThe results show that nudging improved recycling action behavior for the experimental group. Control group behavior remained constant.Research limitations/implicationsThis paper suggests that the end-consumer's role as suppliers needs to be included more actively into reverse logistics systems for products to enter the preferred loops of recycling in the circular economy.Originality/valueA new field of climate psychology is used to explain challenges in reverse logistics systems and nudging is demonstrated as a tool with which to deal with them. The study also shows how quasi-experiments can be applied in logistics research.

PurposeThe purpose of this paper is to address the prerequisites for achieving coordinated action in reverse distribution systems. It is an underlying assumption in distribution, logistics and supply chain management that a higher level of coordination between the actors is superior to a lower, and a higher levels of coordination will in turn lead to increased performance. Coordination requires the actors to implement efficient coordination mechanisms. The separate distribution flows need to be coordinated individually with appropriate coordination mechanisms. Furthermore, actors need to pay close attention to how different coordination mechanisms co‐exist in order to achieve a higher level of coordinated action and superior system performance.Design/methodology/approachThe paper is based on a comparative case study of reverse distribution systems for electrical and electronic products in Norway.FindingsThe empirical results indicate that lack of coordination across flows increases costs and reduces the service level, and a low level of coordinated action is achieved. In contrast, it is also found that well functioning coordination mechanisms across flows decrease costs and increase the level of service, indicating that coordinated action is achieved. It is also found that end‐user characteristics are driving forces leading to different types of reverse distribution systems.Originality/valueThe paper builds an important bridge between separate flows in distribution systems, and addresses a void in distribution research.