The Structure of Intrinsic Motivation
In: Annual Review of Organizational Psychology and Organizational Behavior, Band 9, Heft 1, S. 339-363
14 Ergebnisse
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In: Annual Review of Organizational Psychology and Organizational Behavior, Band 9, Heft 1, S. 339-363
SSRN
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 42, Heft 6, S. 952-966
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 4, S. 936-952
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 3, S. 642-655
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 3, S. 493-509
ISSN: 1537-5277
Abstract
This article examines a small-area hypothesis: individuals striving toward a goal end state exhibit greater motivation when their attention is directed to whichever is smaller in size—their accumulated or remaining progress. The result is that, at the beginning of goal pursuit, directing attention to accumulated progress increases goal adherence relative to directing attention to remaining progress (e.g., 20% completed is more impactful than 80% remaining). However, with closeness to the goal, directing attention to accumulated progress lessens goal adherence relative to directing attention to remaining progress (e.g., 20% remaining is more impactful than 80% completed; studies 1–2). The focus on small areas increases motivation by creating an illusion of fast progress (study 3). Therefore, when individuals wish to prolong goal pursuit and avoid reaching the goal's end state, they slow down goal adherence when their attention is directed to small areas (study 4).
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 3, S. 370-377
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 1, S. 22-38
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 3, S. 357-367
ISSN: 1537-5277
Abstract
Do subtle cues for imposed healthy eating make consumers hungry? Imposed healthy eating signals that the health goal was sufficiently met, and thus it increases the strength of the conflicting motive to fulfill one's appetite. Accordingly, consumers asked to sample an item framed as healthy later reported being hungrier and consumed more food than those who sampled the same item framed as tasty or those who did not eat at all. These effects of healthy eating depend on the consumer's perception that healthy eating is mandatory; therefore, only imposed healthy eating made consumers hungrier, whereas freely choosing to eat healthy did not increase hunger.
SSRN
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 42, Heft 5, S. 669-687
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 4, S. 567-578
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 5, S. 1301-1315
ISSN: 1537-5277
"In the Fall of 2021, between two waves of the covid pandemic and university closures, a group of people who study Goal Systems Theory (GST) met at the University of Chicago to discuss our ongoing research and exchange ideas on where to go next with our research"--