Suchergebnisse

The article deals with the linguistic representation of the linguoculturological triad "domestic – foreign – intercultural" as part of the theory of reflective and translation turns developed by D. Bachmann-Medick. Globalization has transformed the principle of binary categorization and mapped out the possibility of their synthesis and formation of a third space of communication. The purpose of the study is to analyze and describe translation strategies and techniques used for the transfer of intercultural meanings that create a third space in the perception of the global recipientt, where neither basic, nor adaptive culture markers are preserved. The empirical basis of the study is represented with the original and translated texts of international artistic festivals, memoirs of Russian and foreign artists, as well as the verbal content of news online platforms dedicated to the 150 th birth anniversary of S.P. Diaghilev. As a result of the analysis, three key strategies for the translation of linguistic-and-cultural units have been identified: domestication, foreignization and intercultural mediation. They are interchangeably used in the process of translating the Russian texts under consideration. However, owing to the communicative task of original texts – to convey the specifics of Russian culture and include national art in the world cultural fund, the strategy of intercultural mediation is the most frequently used one. This strategy is implemented through the use of Gallicisms in translated English and German texts, international vocabulary, and elimination of national and cultural specifics. It has been shown that a translator's individual style is imposed on the systemic and cultural specifics of natural languages.

This study examines the approaches to defining the notion of strangeness from the standpoints of philosophy, intercultural communication, and translation studies. Depending on intensity of axiological characteristics by such criteria as space, affiliation, trust, and compliance with linguistic norms, strangeness is verbalized by expanding the "own : : other – foreign" opposition. On the textual level, "otherness" and "foreignness" are characterized by borderline, subjective perception of the recipient; meanwhile, it is noted that the translation decision on overcoming strangeness is made directly by the translator as the initial recipient. Interactions with representatives of other countries and cultures are an active part of the academic discourse, defined by the authors as communication in the high school space and its educational, research, and sociocultural areas. This paper focuses on the international presentational discourse of high school, which implements its phatic tasks in the informative texts posted on an educational institutions website in the original and translated versions. As participants of the presentational discourse are inclined to have a dialog, strangeness tends to be perceived as a form of otherness. Its explication in translated texts is performed by full and functionally adequate translation of the units, such as realia, forms of address, neologisms, proper nouns, which communicate unique information and reflect linguacultural peculiarities.

The article presents the results of a comparative analysis of the original and secondary texts of media discourse aimed at identifying the ways to localize and internationalize the verbal content of news websites. The study has been conducted on the material of news hypertexts in four languages – Russian, English, German and French, posted on the international Internet resource rt.com, Business Insider news portal, National Review newspaper, RTD Documentary Channel, L'Express journal. The authors substantiate the importance of using the terms 'localization' and 'internationalization' in translation studies to name inter-language transformations used in creating news messages, and analyze the definitions of these concepts in the frameworks of linguistics. The analysis shows that in many cases the standard translation model "source text – translation text", which presupposes a certain level of semantic equivalence, loses its relevance, since the secondary text is a new verbal product. It has been shown that the localized verbal space of the analyzed international media websites is created through the use of the following translation techniques: addition / omission of information in accordance with the pragmatic characteristics of readers, inclusion of culture-specific vocabulary in the secondary text, explication of toponyms and proper names, neutralization of imagery, omission of precision vocabulary, indication of a personal viewpoint of a secondary text's author, historical reference to allusions. It has also been revealed that internationalization of texts is performed through omission of cultural markers, addition of phrases emphasizing the view on the country "from outside", explication of toponyms, replacing proper names with generalized lexemes, as well as by indicating the positions of English-speaking countries on topical issues.