El Ministerio Transmedia: expansiones narrativas y culturas participativas
In: Palabra Clave, Band 20, Heft 4, S. 1008-1041
ISSN: 2027-534X
7 Ergebnisse
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In: Palabra Clave, Band 20, Heft 4, S. 1008-1041
ISSN: 2027-534X
In: Revista latina de comunicación social: RLCS, Heft 81, S. 375-398
ISSN: 1138-5820
Introduction: Spain's gradual integration into the European Union through the development of institutions and economic and structural changes is intrinsic to the construction of a pro-European public opinion in which the media have actively participated. Objectives: This research aims to analyse the topics disseminated by the leading Spanish media to detect how the EU is represented in these themes, determine the main, adjacent and counter-discourses and find out the degree of North/South polarisation. Methodology: By content analysis and critical discourse analysis, this paper studies 543 units from the Spanish media El País, El Confidencial, ABC, El Diario.es, RTVE and Antena 3 from July 2021 to March 2022. Discussion and conclusion: Following the methodological application, the results obtained allow us to conclude that the construction of Europeanisation in the Spanish media is constructed about specific issues, and after an in-depth analysis of the energy issue, we can affirm that media coverage is neutral in general terms. Europeanisation is presented from a role with the greater weight of Spain in the common project than in previous historical stages presented in the introduction to this paper. Likewise, there is a certain unanimity in the Spanish media, both in the thematic selection and in the actors who are given a voice in the information, as well as in the pre-European construction of public opinion, regardless of their editorial line.
In: Palabra Clave, Band 20, Heft 4, S. 847-855
ISSN: 2027-534X
In: Revista latina de comunicación social: RLCS, Heft 74, S. 214-236
ISSN: 1138-5820
Introducción. La evolución de la industria mediática ha precipitado profundos cambios en la forma en que los adolescentes desarrollan sus competencias y acceden a la producción transmedia. En concreto, nos centraremos en la aparición de una zona gris donde los hobbys mediáticos devienen en oportunidades de profesionalización para los jóvenes, y en oportunidades de beneficio económico para las industrias. Metodología. El enfoque metodológico que se ha llevado a cabo se ha realizado desde una perspectiva mixta de métodos cualitativos y cuantitativos. Se han integrado técnicas de recolección y análisis de datos de corte etnográfico, estadístico y textual. Resultados. Se detectan tres ámbitos de profesionalización: videojuegos, escritura creativa y redes sociales con sus propias dinámicas con respecto al género de los adolescentes y los recursos y plataformas utilizados. Discusión y Conclusiones. Los adolescentes que emprenden procesos de profesionalización son una minoría y, dentro de este grupo, es fundamental fortalecer las competencias que les permitan comprender en qué medida su trabajo beneficia económicamente a las compañías de comunicación.
In: Media and Communication, Band 11, Heft 4, S. 86-100
The Covid-19 pandemic has been a turning point in terms of communication and economics within the borders of the EU. Hence, the economic response to the consequences of the pandemic has been different from previous crises. Both factors influence the media's representation of the European project, and the construction of this image is particularly relevant to generating a favourable public opinion towards the European project. This research aims to determine how the Spanish media represent the Next Generation recovery funds and to determine the main discourses around this issue. We analysed news items disseminated by a sample of six leading Spanish news media through qualitative and quantitative methods by applying content and critical discourse analysis. The selection collects data via Twitter from July 2021 to March 2022. We found that media discourse reflects a pro-European sentiment, departing from previous Eurosceptic views. Next Generation funds have positively influenced Spanish perception of the EU and shifted the narrative towards Europeanisation. The EU's support for Spanish funds management advances European integration, but concerns about transparency and control remain. The findings show how the Spanish media present a pro-European view, placing the economic response as a window of opportunity for profound political, societal, and economic structural changes in Spain.
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –'transmedia literacy'– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how they learn to do the things they do. The outputs of this international research that involved 8 countries were organised into three sections: 1) transmedia skills, 2) informal learning strategies and 3) emergent issues regarding teens, new media and collaborative cultures. Finally, the article deals with the future perspectives of transmedia literacy as a research and action programme. ; La emergencia de nuevos medios y plataformas de comunicación ha obligado a los investigadores y profesionales de la alfabetización mediática a revisar sus marcos teóricos y enfoques metodológicos. Basada en una nueva concepción –el "alfabetismo transmedia"- que pasa de la alfabetización mediática tradicional (basada en la enseñanza de competencias críticas en la escuela) al aprendizaje informal y las culturas participativas, la investigación detrás del presente artículo busca comprender cómo las nuevas generaciones "hacen cosas con los medios" y cómo aprendieron a hacerlas. Los resultados de esta investigación internacional que involucró a 8 países se organizaron en tres secciones: 1) habilidades transmedia, 2) estrategias de aprendizaje informal y 3) otras cuestiones emergentes relacionadas con los adolescentes, los nuevos medios y las culturas colaborativas. Finalmente, el artículo reflexiona sobre las perspectivas futuras de la alfabetización transmedia entendida como un programa de investigación y acción. ; This project has received funding from the European Union's Horizon 2020 Research and Innovation Programme under Grant Agreement No 645238.
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Comunicació presentada a: 2018 Connected Learning Summit, celebrada a Cambridge, Estats Units d'Amèrica, de l'1 al 3 d'agost de 2018. ; The emergence of new media, devices, narratives, and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new concept—transmedia literacy—that moves from traditional media literacy (teaching critical media skills at school) to informal learning and practices of participatory cultures, the research behind the present paper aims to understand how new generations are doing things with media outside schools and how they learn to do the things they do. After a short description of the objectives and the methodology, the paper focuses on one of the outputs of this international research (2015–2018) that has involved 8 countries: a map of teens' transmedia skills developed in the context of informal learning environments' collaborative cultures. ; The TRANSLITERACY research project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No. 645238.
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