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Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time.This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume's essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism

Frontmatter -- CONTENTS -- Introduction: Surveillance Under Capitalism -- Chapter 1. Enslaved Watchmen: Surveillance and Sousveillance in Jamaica and the British Atlantic World -- Chapter 2. The Information Bazaar: Mail- Order Magazines and the Gilded Age Trade in Consumer Data -- Chapter 3. The Case of the Competing Pinkertons: Managing Reputation Through the Paperwork and Bureaucracy of Surveillance -- Chapter 4. Mystery Shoppers and Self- Monitors: Managing Emotional Labor to Improve the Corporate Image -- Chapter 5. The Watchful Gaze Behind the Welcoming Smile: Surveilling the Guest in American Hotels in the Interwar Period -- Chapter 6. Seeing Straight: Policing Sexualities in 1930s Manhattan Nightclubs -- Chapter 7. High Priority: Business's War on Drugs and the Expansion of Surveillance in the United States -- Chapter 8. Why Did Uptown Go Down in Flames? Uptown Cigarettes and the Targeted Marketing Crisis -- Chapter 9. Surveillance Capitalism Online: Cookies, Notice and Choice, and Web Privacy -- Afterword -- NOTES -- CONTRIBUTORS -- INDEX -- ACKNOWLEDGMENTS