Aufsatz(elektronisch)#11. März 1994
Partnering with Customers
In: The journal of business & industrial marketing, Band 9, Heft 1, S. 34-40
ISSN: 2052-1189
Partnering with customers is a powerful new business approach, but
an implementation framework is required. Discusses how six corporations
collaborated in an exercise to develop partnership guidelines.
Illustrates the framework in fields ranging from high tech to consumer
products.