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"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content"--

"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and marketing services"--

"The book aims to identify the drivers of SME growth and sustainability in emerging markets and will provide in-depth insights to the marketeers, entrepreneurs and practitioners to unravel the opportunities and mitigate the challenges of small and medium enterprises."

"This book provides insights on the impact of industrial revolution 5.0 offering various research perspectives on the implication of transformation of revolution from 1.0 to 5.0 for readers in both industry and academia to assist them in teaching and training the next generation leaders through universities and corporate training"--

Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are the technologies themselves enough to create real impact and an overall healthier planet? Acknowledging the smart cities phenomenon not as a future goal but as an active part of our present, this book critically examines the strategies, business models, practices, tools, and actions needed to ensure that smart cities deliver the solutions they promise.