Selling Public Policy: Rhetoric, Heresthetic, Ethics and Evidence
Introduction -- Public policy success: What constitutes a successful sale?- Rhetoric: Not just what is said, but also who says it and how -- Heresthetic: The craft of political manipulation -- Blame avoidance and weapons of mass-expertisation -- Evidence: Extraordinary claims require careful presentation of evidence -- Ethics: Right and wrong can be contestable -- Case studies -- Selling public policy in practice: Fiscal and monetary stimulus success?- Selling public policy in practice: Failure in Ukraine?- One more lesson and the future of selling public policy.