The Perils of Hedonic Editing
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 1, S. 71-84
ISSN: 1537-5277
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 1, S. 71-84
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 4, S. 494-505
ISSN: 1537-5277
In: Asia Pacific journal of marketing and logistics, Band 13, Heft 2, S. 85-96
ISSN: 1758-4248
Considers the issue that Chinese people are more confident than Americans when answering general knowledge questions. Suggests that this over‐confidence may be indicative of other biases, such as over‐confidence in the ability to retrieve information accurately from memory. Presents empirical results demonstrating that the Chinese subjects were not over‐confident in their estimate of retrieval accuracy. Suggests the accuracy‐confidence correlation for Chinese subjects was significantly higher than the correlation for Western subjects. Discusses implications for current theories of judgement research and consequences for marketing.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 1, S. 229-235
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 30, Heft 3, S. 443-454
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 3, S. 478-492
ISSN: 1537-5277
In: Journal of Consumer Psychology, 2021
SSRN
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 46, Heft 1, S. 180-199
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 50, Heft 6, S. 1172-1197
ISSN: 1537-5277
Abstract
Four decades of research into the influences of time pressure on risky decisions have produced widely contrasting findings: 38.5% of the effects indicate that time pressure increases risk preferences, whereas 61.5% show the opposite. A theoretical framework with four conceptual categories of moderators is proposed to explain these heterogeneous findings: nature of the time constraint, negative outcome salience, negative outcome severity, and vulnerability to the outcomes. This framework is tested through a meta-analysis of 213 effect sizes reported in 83 papers, representing 65,574 unique respondents. The four categories of moderators effectively resolve notable conflicts. For example, regarding the nature of the time constraint, an absolute versus relative constraint increases risk preferences, but an ambiguous versus objective constraint decreases risk preferences. In terms of negative outcome salience, risk preferences decrease if the risk is learned about from a description (vs. experience) or the outcome is framed as a loss (vs. gain). Negative outcome severity also exerts an effect, as discrete choices lower risk preferences compared with attitudinal risk. In addition to managerial and public policy implications based on simulations, a comprehensive research agenda that builds on the robust insights of this meta-analysis is offered.