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New and social media are powerful new communication platforms capable of underpinning marketing and communication strategies; the new material mediation of interaction creates new sorts of interactional problems which need to be resolved. We intend to provide qualitative research and reflection on social media and their impact on issues pertaining to public relations activities and communication management. This article analyses management of the online reputation of an Olympic athlete, applying a Goffmanian framework regarding self-presentation. After a theoretical component concerning the concept of celebrity, sport sponsorship and crisis management, the authors focus on the uses and misuses of social media, addressing an exploratory research question, that is: how should a celebrity manage a communication crisis caused by misuse of a social media platform?

AbstractDecisions in supply chain management (SCM) are subject to numerous conflicting criteria and multiple objectives. For such decisions, multiple criteria decision making (MCDM) methods are definitely appropriate. The implementation of the healthcare supply chain (HSC) is more complex to manage than any other supply chains, as it involves human life, causing conflicts of interest and hindering the final decision. Previous researchers suggested different SC models for healthcare products such as drugs, vaccines, and other medical equipment. This article provides an overview of published articles in the application of MCDM methods in HSCM at the strategic, tactical, and operational levels. We studied and categorized 139 articles published in 2006–2021, providing academic researchers, practitioners, and governments with insights into the application of different MCDM methods. The review allows us to establish guidelines for the selection of appropriate methods for HSC management and provide support to the management of issues in the healthcare and pharmaceutical sector.

Abstract
Despite several policies aimed at igniting digital transformation, many regions lag behind. We investigate this discrepancy by postulating that the political consensus on accelerating Industry 4.0 adoption among micro-, small- and mid-sized enterprises (MSMEs) needs to consider the heterogeneity of entrepreneurial and social fabrics. Best practices in policy-making exist, but their deployment requires adaptations. The present paper delves into such adaptations and on the mechanics behind how a 'model' is modified locally. We do so by illustrating the results of action research on a regional policy initiative. Our findings point to one important set of factors and mechanisms conducive to the adaptation of a policy model to the peculiarities of a locale via the alignment of different cognitive frames: co-design processes. We elaborate on the role of different actors, the relevance of 'hybrid' actors, and the nature of universities as platforms

This exciting publication provides the reader with a theoretical and practical approach to adaptive decision making, based on an appreciation of cognitive styles, in a cross-cultural context. The aim of this Brief is to describe the role of thinking-through different options as part of the decision-making process. Since cognitive style influences decision behavior, the book will first examine thinking styles, which involve both cognitive and emotive elements, as habits or preferences that shape and empower one's cognition and emotion. The information contained in this Brief will be a useful resource to both researchers studying decision making as well as to instructors in the higher education sector and to human resource development practitioners, especially those working in international, multi-cultural companies