Suchergebnisse

No industry is immune to digital transformation. Social media is empowering individuals everywhere and driving a democratization of personal access that is fundamentally different from the top-down communications associated with traditional mass-media at the outset of globalization. Social media, social sharing, and social business have been accelerated by COVID-19. The rise of e-commerce has materially affected not only how people buy, but also how people research their purchase decisions. Marketing has not kept up with this paradigm shift, and by simply viewing digital as another media channel misses the shift in consumer power and the imperative to engage rather than advertise. Narratives are part of our everyday, and popular stories affect individual and community behaviour. We demonstrate how big data and AI can track the narratives that are shaping our world. Engaging with these narratives can improve marketing decision-making by addressing what people feel is important and result in better outcomes to grow and sustain brand equity in our contemporary, digital world.

Critical security studies have shed invaluable light on the diffuse governmental technologies and pernicious effects of the EU's bordering practices. While scholars have focused upon the experience of precarious migrant groups, this article suggests that extending our critical gaze to include seemingly privileged migrants can further understanding of just how far the insecurity produced by the EU's migration regime reaches. Focusing on the migration process of international students in Norway, this article inquires into how these migrants experience, theorize and negotiate the EU's visa regime and its governmental technologies. We show how their subjective understandings of 'broad' and 'narrow' hierarchies of the visa regime play out in their bureaucratic encounters, influencing their everyday lives. Ultimately, the article shows how the regime's disciplinary effects extend further than prior critical research has appreciated.

In this paper the topic of advertising assessment is revisited, given the widespread availability of low-cost microcomputer modelling developments. It is recognised that when regression analysis became popular in the 1970s with the advent of the mainframe computer, much hype and little marketing benefit ensued. It is argued that simply speeding up the old practices of the 1970s, which rightly fell from favour, will provide no benefit to the advertising industry. 'What is new', the 'benefits' of advertising assessment, and where it is applicable are described. It is suggested that not only does technology facilitate data analysis, but also, critically, modelling methodology itself has changed, with a greater ability to remain close to one's data. As a consequence, it is argued that improved advertising decisions can only be made when the other elements of the marketing mix are formally taken into account. The methodology described in the paper has been developed and successfully applied in a number of sectors for different UK clients of Coopers and Lybrand, and Collett Dickenson and Pearce.

A recent paper in this Journal (John Hudson, 'The Relationship Between Government Popularity and Approval for the Government's Record in the United Kingdom', XV (1985), 165–86) examined the relationship between government popularity as indicated by the voting intentions series of the opinion polls and approval for the government's record. Among other things it demonstrated that government popularity increased in the quarter prior to an election and declined in the quarter thereafter and that in the two years following the election of a new government the polarization of political allegiances declined (low approval at this time yielded higher levels of government popularity than would otherwise be the case and high levels of approval yielded somewhat lower levels of government support than in other periods). No evidence was found for any other form of electoral cycle of the type suggested in previous studies. The conclusions were based on ordinary least squares estimates and the use of the Cochrane-Orcutt technique, employed because of potential problems with serial correlation in residuals. Whilst this attempt to examine the relationship between these two variables is to be welcomed, especially the theoretical developments hitherto frequently lacking in this area, there are a number of points of concern.

von Defourny. Übersetzt von Reuter ; Sammlung von Schriften, welche den deutsch-französ. Krieg 1870/71 betreffen, No. 502 ; Volltext // Exemplar mit der Signatur: München, Bayerische Staatsbibliothek -- Eur. 694 d-502