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In: Madhusmita C , Bidhu B.M & Mohanty P.K (2019) "Brand Equity & Brand preferences influencing the purchase decision : Developments and Directions" Synergy--I.T.S Journal of IT & Management, Vol 16 (2), ISSN no - 0972-7361
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In: International Journal of Marketing & Financial Management, Band 4, Heft 9
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In: DHAROHAR International Management Journal, Band 4, Heft 1, S. 10
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In: NICOM-2013-Changing Paradigms in Services Manrketing, page- 100-110, ISBN- 978-93-5097-410-0,16TH International CONFERENCE PROCEEDINGS
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In: Madhusmita C , Bidhu B.M & Mohanty P.K (2018) "An empirical study of Car selection factors - A qualitative & systematic Review of Literature" The International Journal of Management Technology and Engineering, ISSN no- 2249-7455; Vol.9(Issue-2-2018-3), Sl No- 346 ; Available at <http://www.ijamtes.
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In: Madhusmita C , Bidhu B.M & Mohanty P.K (2019) "Perceptual Mapping of SED & Brand Choice to purchase car" Pacific Busienss review international, Vol 12(Issue –1)ISSN no – 0974-438X., available at
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In: Madhusmita C , Bidhu B.M & Mohanty P.K (2019) "Perceptual Mapping of SED & Brand Evangelism to purchase car" International Journal of Management, Technology and Engineering, Vol 9(Issue –VI)ISSN no – 2249-7455
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In: Madhusmita C , Bidhu B.M & Mohanty P.K (2018) "An empirical study of Car selection factors - A qualitative & systematic Review of Literature" The International Journal of Management Technology and Engineering, ISSN no- 2249-7455; Vol.9(Issue-2-2018-3), Sl No- 346 ; Available at <http://www.ijamtes.
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In: International Journal of Future Generation Communication and Networking, Band 14, Heft 1, S. 2201–2206
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