The Romance Effect: Romantic Stimulation Increases Consumers' Acceptance of New Products
In: JOBR-D-22-00548
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In: JOBR-D-22-00548
SSRN
In: Social behavior and personality: an international journal, Band 38, Heft 1, S. 53-60
ISSN: 1179-6391
It was proposed that any emotion associated with a feeling of certainty would promote problem-focused coping, whereas any emotion associated with a feeling of uncertainty would lead to more emotion-focused coping. An experiment with 180 undergraduate students and based on appraisal
questionnaires (Smith & Ellsworth, 1985) provided confirmation for the proposal by showing that participants in emotional states of uncertainty were more favorably disposed towards problem-focused coping than they were in states of emotional certainty; whereas participants in states of
emotional certainty engaged in more emotion-focused coping than in states of uncertainty emotional in a judgment context.