Suchergebnisse

The purpose of this paper is to develop the relationship model between creative industry and tourism industry toward the heritage product development. As the tourism industry has become more competitive in Terengganu, creative industry moves forward to improve the marketability in a heritage product. Terengganu has a variety of heritage products that can be promoted to the tourists such as craft, batek, silk, wood carving, mengkuang weaving, music performances and copper products. Creative industry also known as cultural industry becomes important to tourism industry and highly contributes to the GDP in south-east Asian countries. The expansion of market segment in tourism industry in Terengganu also has a relationship with the demand of local heritage product. State government plans to give extra convergent to tourism industry in context of marketing culture, heritage, and environment. A good market in tourism will enable more application of creativity and innovation in the context of heritage product development.

This study aims to investigate the effectiveness of AI software, Automated Writing Evaluation (AWE), in identifying grammatical errors and increasing writing abilities among Malaysian public university students, as well as their perspectives on AI software in enhancing writing skills. The outcomes of this study reveal that students have good attitudes toward the implementation of AWE. The findings have implications for using artificial intelligence (AI) software (AWE) in ESL writing classes. Moreover, future scholars are anticipated to do similar research to increase the effect and relevance of this work.