Suchergebnisse

Abstract
In this article, we test and compare several message-based nudges designed to promote civil discourse and reduce the circulation of harmful content such as hate speech. We conducted a large pre-registered experiment (N = 4,081) to measure the effectiveness of seven nudges: making descriptive norms, injunctive norms, or personal norms salient, cooling down negative emotions, stimulating deliberation or empathy, and highlighting reputation. We used an online platform that reproduces a social media newsfeed and presented the nudge as a message when entering the platform. Our findings indicate that none of the nudges significantly impacts participants' engagement with harmful content. At the same time, nudges making descriptive norms salient selectively increase participants' overall engagement with relatively harmless content. Additionally, making injunctive norms salient increased the likelihood of liking harmless posts. Exploratory text analysis also reveals that highlighting reputation leads to more substantial and coherent comments on harmful posts. These results suggest that nudges that activate norm considerations represent a promising approach to promoting civil discourse and making social media a safer and more inclusive space for all.

Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In a large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated selfreported factors associated with public health behaviours (e.g., spatial distancing and stricter hygiene) and endorsed public policy interventions (e.g., closing bars and restaurants) during the early stage of the COVID-19 pandemic (April-May 2020). Respondents who reported identifying more strongly with their nation consistently reported greater engagement in public health behaviours and support for public health policies. Results were similar for representative and non-representative national samples. Study 2 (N = 42 countries) conceptually replicated the central finding using aggregate indices of national identity (obtained using the World Values Survey) and a measure of actual behaviour change during the pandemic (obtained from Google mobility reports). Higher levels of national identification prior to the pandemic predicted lower mobility during the early stage of the pandemic (r = −0.40). We discuss the potential implications of links between national identity, leadership, and public health for managing COVID-19 and future pandemics.