Suchergebnisse

The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. In comparison to health care, public health is underfunded, undervalued, and misunderstood, and that is partly because of the unclear and inconsistent way that health leaders talk about it. This book is intended to help public health professionals and anyone else who communicates about public health to do so more effectively-whether they need to reach policymakers, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners. The insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. The book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. In addition to sharing perspectives from leading experts, the book also provides practical tools, including tested messaging, effective metaphors, and tips for using storytelling and data. These tools can help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. For anyone who is ready to change how public health is viewed and valued in our nation, Talking Health is a practical and powerful starting point.

"For those who seek to improve health through policy change, this book is intended to be your companion. It is written by practitioners, elected officials, and other policymakers who have firsthand experience with the complex dynamics of policymaking through their professional careers. Its chapters share perspectives on the power of policy from the federal, state, and local levels; demonstrate several evidence-based policy packages developed by leading public health organizations; provide perspectives not only on legislative policy but on the roles of litigation and regulation; and reveal the existing threats to using policy to impact health. We hope that this book will inspire current and future public health practitioners and pMolicymakers to use policy to achieve optimal and equitable health for all"--

The Time is Now for Leading Systems Change in Public Health Practice / by Eve C. Pinsker, Christina R. Welter, and Kristina Y. Risley -- Racial Justice and Power-Sharing : The Heart of Leading Systems Change / by Lili Farhang and Solange Gould -- Readiness for Change / by Amy Mullenix, Rebecca Wells, and Karen Trierweiler -- Personal Leadership / by Kristina Y. Risley and Renée Branch Canady -- Interpersonal Leadership / by Patricia Moten Marshall, Christina R. Welter, and Samantha Cinnick -- Organizational Leadership / by Mary F. Morten and Geneva Porter -- Team and Cross-Sector Leadership / by Jeannine Herrick, Christina R. Welter, and Patricia Moten Marshall -- Leading Change Through Partnership : Community Organizing, Coalition-Building, and Engaging Nontraditional Partners / by Jonathan Webb -- Articulate the Root Challenge / by Christina R. Welter, Eve C. Pinsker, and Kristen Hassmiller Lich -- Leveraging the Lessons of Implementation Science to Serve Systems Change / by W. Oscar Fleming -- Sustainability and Effective Public Health : A Committed Relationship / by Gillian Gawne-Mittelstaedt -- Challenges and Opportunities in Leading Systems Change / by Jonathan Webb, Brian C. Castrucci, Grace Castillo, and Kristina Y. Risley -- Public Health Systems Change in Action / by Jeannine Herrick and Ray Dlugolecki -- Community Leadership / by Dorothy Cilenti and Lacy Fehrenbach -- Using Systems Thinking to Build Preparedness and Response Readiness / by Gina Massuda Barnett, Millka Baetcke, Christina R. Welter, and Grace Castillo.

Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann - Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin.