Gift Receipt and the Reformulation of Interpersonal Relationships
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 25, Heft 4, S. 385-402
ISSN: 1537-5277
3 Ergebnisse
Sortierung:
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 25, Heft 4, S. 385-402
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 29, Heft 4, S. 551-565
ISSN: 1537-5277
In: Marketing theory, Band 12, Heft 3, S. 289-309
ISSN: 1741-301X
The notion of design thinking or 'design as a state-of-mind' and its articulation through design orientation implies that true innovation is a company-wide phenomenon and cannot be left to single individuals as a marginalized function within a company. Many innovative companies try to integrate technical performance with an aesthetic vision – which is not to be confused with style – as the driving force of the organization. Based on our findings and analysis, we put forward theoretical propositions that cover various aspects of design orientation.