author:"Brower, Holly H" | Pollux - Fachinformationsdienst Politikwissenschaft

We analyzed two sets of U.S. presidents' speeches to determine whether their propensities to convey images in words were linked to perceptions of their charisma and greatness. As predicted, presidents who engaged in more image-based rhetoric in their inaugural addresses were rated higher in charisma (Study 1). Presidents who engaged in more image-based rhetoric in speeches that historians considered their most significant ones were rated higher in both charisma and greatness (Study 2). Together, these findings suggest that the successful articulation and enactment of a leader's vision may rest on his or her ability to paint followers a verbal picture of what can be accomplished with their help.

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Images in Words: Presidential Rhetoric, Charisma, and Greatness

In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Band 46, Heft 3, S. 527-557

Emrich, Cynthia G; Brower, Holly H; Feldman, Jack M; Garland, Howard

ISSN: 0001-8392

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ARTICLES - Images in Words: Presidential Rhetoric, Charisma, and Greatness

In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Band 46, Heft 3, S. 527-557

Emrich, Cynthia G.; Brower, Holly H.; Feldman, Jack M.; Garland, Howard

ISSN: 0001-8392

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