Okinawa under Occupation: McDonaldization and Resistance to Neoliberal Propaganda
Intro -- Preface -- Notes on Names -- Acknowledgments -- Contents -- List of Abbreviations -- List of Figures -- List of Illustration -- List of Tables -- Chapter 1: Introduction -- Relevance of the Okinawan Struggle to the Neoliberal World -- Scope and Structure -- Part I: Method, Theory, and Context -- Chapter 2: Critical Discourse Analysis of Public Relations -- CDA Difficulties in Okinawa -- Chapter 3: Why McDonaldization in Okinawa? Social Relations of Production in the Neoliberal Playground -- Neoliberalism: Utopic Concepts -- Coercion and Hegemony in Neoliberal Capitalism -- Actually Existing Neoliberalism -- Why McDonaldization in Okinawa? -- The Friendly Face of McDonaldization in Okinawa -- Chapter 4: Processes of Conditioning: Propaganda in Education and Media Systems -- Background: Precisely What Is Propaganda? -- How Does It Work? -- Why Is It Produced? -- Regimenting Thought in Educational Practice in Okinawa Main Island -- Regimenting Thought in Mediated Communications -- Chapter 5: Rationalizing Processes of Unnatural Selection -- A Summary of Environmental Regulation -- Where We Are Now -- How We Got Here -- Detour Strategies -- (Mis)Interpretation -- Techniques in Editing History -- Techniques in Fabricating 'Official' Explanations -- Part II: Propaganda, Processes, and Analysis -- Chapter 6: McDonaldizing as a Force for Militarizing Okinawan Society -- Making Efficiency Normal -- Reinventions of Traditional Okinawan Culture -- The Efficiencies of Burden Relief from Futenma -- The Efficiencies of Controlling Meanings of 'Development' -- Chapter 7: Predictability as a Means of Manufacturing Consent -- Manufactured Forms of Authority in New Media -- Fear as a Manufactured and Renewable Product -- Unpredictability in Protestors and Imprecision in Descriptions -- Chapter 8: Communication and Control Over 'Unstable' Actors