Suchergebnisse

Presents an overview of the development of polling organizations in the United States in the 50-year period covered by Public Opinion Quarterly, 1937-87. By 1937, the 3 pioneers in the field had already established their organizations, Gallup and Roper in 1935 and Crossley during the 1936 presidential election. These organizations grew out of the commercial market research sector that had developed in twentieth-century America, especially after World War I. (Abstract amended)

Reanalysis of studies that originally demonstrated the impact of the order of the two happiness items casts doubt on the subtraction hypothesis and related models as explanations of the earlier findings. (Abstract amended)

Before answering target questions, most respondents were asked about one of 2 sets of related issues; the remainder received unrelated, 'neutral' items. For 5 of the 6 target issues, the 2 groups receiving context items differed significantly in their answers to target questions. Only one of the substantive context groups differed significantly from the 'neutral' group. (Abstract amended)