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Research across numerous domains has highlighted the current-and presumably temporary-effects of frames on preference and behavior. Yet people often encounter information that has been framed in different ways across contexts, and there are reasons to predict that certain frames, once encountered, might tend to stick in the mind and resist subsequent reframing. We propose that loss frames are stickier than gain frames in their ability to shape people's thinking. Specifically, we suggest that the effect of a loss frame may linger longer than that of a gain frame in the face of reframing and that this asymmetry may arise because it is more difficult to convert a loss-framed concept into a gain-framed concept than vice versa. Supporting this notion, loss-to-gain (vs. gain-to-loss) reframing had a muted impact on both risk preferences (Study 1) and evaluation (Study 2). Moreover, participants took longer to solve a math problem that required reconceptualizing losses as gains than vice versa (Studies 3-5), and reframing changed gain-based conceptualizations but not loss-based ones (Study 6). We discuss implications for understanding a key process underlying negativity bias, as well as how sequential frames might impact political behavior and economic recovery. © 2013 American Psychological Association.

Humans evolved to attend to valence and group membership when learning about their environment. The political domain offers a unique opportunity to study the simultaneous influence of these two broad, domain-general features of human experience. We examined whether the pervasive tendency for negatively valenced frames to "stick" in the mind applies to both intergroup and intragroup political contexts. In a preregistered experiment, we tested the effects of negative-to-positive (vs. positive-to-negative) reframing on people's candidate preferences, first in the absence of party cue information and then in two partisan contexts: an intergroup context (analogous to a U.S. general election between opposing political parties) and an intragroup context (analogous to a U.S. primary election between candidates of the same party). We observed a persistent negativity bias in reframing effects, even in the presence of party cues. The results pave the way for future research at the intersection of psychology and political science.

© 2018 University of Utah. Do economic performance and economic news coverage influence public perceptions of the economy? Efforts to assess the effects are hampered by the interrelationships among the variables. In this paper, we bring to bear a more careful accounting of available economic variables than previous studies have used. We find that both media tone and economic attitudes are strongly related to actual economic performance. Moreover, after taking into account the economy itself, a substantial relationship between media tone and economic attitudes persists. Given that economic attitudes influence a wide variety of political outcomes, this finding carries important normative and political significance.

Do economic performance and economic news coverage influence public perceptions of the economy? Efforts to assess the effects are hampered by the interrelationships among the variables. In this paper, we bring to bear a more careful accounting of available economic variables than previous studies have used. We find that both media tone and economic attitudes are strongly related to actual economic performance. Moreover, after taking into account the economy itself, a substantial relationship between media tone and economic attitudes persists. Given that economic attitudes influence a wide variety of political outcomes, this finding carries important normative and political significance.